Overview
The value of retail sales of meat snacks and pork rinds advanced an estimated 7.0% in 2004, reaching $3.3 billion. This rate of growth was well above the 3.0% growth estimated for the overall snack food market. As a result, meat snacks and pork rinds saw their share of the snack food market reach a high of 13.5%. Part of the reason for the robust growth posted in the market for meat snacks and pork rinds in recent years has been the popularity of low-carb diets, including Atkins and South Beach. While these types of diets are reportedly suffering from waning interest, sales of meat snacks and pork rinds should only be affected marginally, as they are not specifically designed to appeal to those dieters. In 2005 and 2006, Information for Industry estimates that retail sales of meat snacks and pork rinds will grow 3.3% and 4.0%, respectively. In the latter year, it is estimated that sales in this market will total $3.5 billion, representing 13.4% of snack food sales. For the period from 2003 to 2013, it is projected that retail sales for meat snacks and pork rinds will advance at an average annual rate of 3.8%, minimally above the overall snack food market. At the close of the period, Information for Industry projects that@meat snacks and pork rinds will account for 13.1% of the $33.7 billion snack food market, with retail sales totaling $4.4 billion. At that time, it is projected that 377.3 million pounds of product will be consumed at the retail level. | 
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