The 2006/2007 Market Outlook For Pet Snacks & Treats

Table of Contents

SECTION I: EXECUTIVE OVERVIEW

Analysis:

• Pet Products Industry
• Healthy Consumers and Their Pets
• Market Conditions

SECTION II: THE U.S. MARKET FOR PET SNACKS AND TREATS

Analysis:

• Manufacturers Enjoying Pet Craze
• A Healthy Retail Market
• Dog Treats
• Cat Treats .
• Other Pet Treats
• Supermarkets Trying to Recapture Market Share
• Pet Specialty Stores Capitalize on Current Pet Trends.
• Mass Merchandisers Becoming More Aggressive
• Market Shares for Dog Treats .
• Market Shares for Cat Treats
• Private-Label Products

Tables:

• U.S. Manufacturers' Sales of Pet Snacks and Treats:
  • As a Percentage of Total Pet Food Sales
  • Total .
  • By Type
  • Product Mix
• Producer Price Trends:
  • Dog Food
  • Cat Food
• U.S. Retail Sales of Pet Snacks and Treats:
  • Total
  • By Type
  • Product Mix
  • By Outlet
  • Distribution, by Outlet
• U.S. Supermarket Sales of Pet Snacks and Treats as a Percentage of Total Pet Food Sales
• Percent Margin for Pet Snack and Treat Sales in Supermarkets
• Number of Retail Pet and Pet Supply Stores in the U.S
• U.S. Retail Sales of Dog Treats, by Brand and Company.
• U.S. Retail Sales of Cat Treats, by Brand and Company

SECTION II: THE U.S. MARKET FOR PET SNACKS AND TREATS (cont'd.)

Tables: (cont'd.)

• U.S. Retail Sales of Private-Label Pet Snacks and Treats
• Consumer Price Trends for Pet Food
• Selected New Pet Snack and Treat Product Introductions

SECTION III: FACTORS AFFECTING DEMAND FOR PET SNACKS AND TREATS

Analysis:

• Pet Parents
  • Are Pets Overweight Too?
  • Dog and Cat Populations
  • Bird, Small Animal, and Reptile Populations
  • Empty Nesters.
  • Females in the Workforce
  • Pets and the Economy

Tables:

• Dog Ownership Trends in the U.S.
• Distribution of Dog Owners:
  • By Gender and Age Group
  • By Region
  • By Total Family Income
  • By Education Level
  • By Race
  • By Marital Status
• Cat Ownership Trends in the U.S
• Distribution of Cat Owners:
  • By Gender and Age Group
  • By Region
  • By Total Family Income
  • By Education Level
  • By Race
  • By Marital Status
  • Greatest Challenges of Owning a Pet
  • Issues Most Important to Pet Owners
  • Average Annual U.S. Household Expenditures on Pets, Pet Food, and Pet Supplies
• Average Annual U.S. Household Expenditures, by Selected Demographic Characteristics:
  • Pets
  • Pet Food
  • Pet Supplies
• Consumer Buying Behavior for Pet Food Products
• U.S. Resident Population Trends and Projections
• U.S. Population Trends and Projections, by Age Group
• Projected Age Distribution of the U.S. Population

SECTION III: FACTORS AFFECTING DEMAND FOR PET SNACKS AND TREATS (cont'd.)

Tables: (cont'd.)

• U.S. Population and Household Trends and Projections
• U.S. Resident Population Projections, by Region
• U.S. Resident Population Projections, by State
• Projected Distribution of the U.S. Population, by State
• U.S. Civilian Labor Force, by Gender
• U.S. Gross Domestic Product
• U.S. Disposable Personal Income
• U.S. Per Capita Disposable Personal Income
• U.S. Personal Consumption Expenditures
• U.S. Per Capita Personal Consumption Expenditures
• Consumer Confidence Index

SECTION IV: CONSUMER ADVERTISING AND PROMOTIONAL TRENDS FOR PET SNACKS AND TREATS

Analysis:

• Media Expenditures Grow with Strong Demand
• Top Advertisers
• Top Advertised Brands
• Target Attracts Consumers to Pet Care Department

Tables:

• Media Expenditures for Pet Snacks and Treats:
  • Total
  • By Type of Medium
  • Ranked by Company
  • Top Ten Advertised Brands
  • By Company and Brand

SECTION V: STRUCTURE OF THE U.S. DOG AND CAT FOOD INDUSTRY

Analysis:

• Manufacturing Establishments Buck the Trend
• Gross Operating Margin
• Labor Productivity Increases Steadily
• Capital Expenditures

Explanation of Terms

Tables:

• The U.S. Dog and Cat Food Industry:
  • Number of Manufacturing Establishments:
    • Total
    • Establishments and Employees, by State
    • Establishments, by State and Employment Size Class
  • Operating Structure
  • Gross Operating Margin

SECTION V: STRUCTURE OF THE U.S. DOG AND CAT FOOD INDUSTRY (cont'd.)

Tables: (cont'd.)

• The U.S. Dog and Cat Food Industry: (cont'd.)
  • Value Added by Manufacture
  • Vertical Integration Index
  • Employment Structure
  • Total Labor Costs
  • Average Hourly Earnings of Production Workers
  • Cost of Living Index for Production Workers
  • Labor Productivity
  • Indexes of Real Labor Productivity
  • New Capital Expenditures
  • Plant vs. Equipment Expenditures
  • Ending Inventories

The Plant Manager's Workbook:

• How to Use This Section
• Gathering Your Data
• Developing Your Ratios
• How Does Your Plant Stack Up?

SECTION VI: COMPANY PROFILES

Introduction

Profiles of Selected Manufacturers of Pet Snacks and Treats:

• Del Monte Foods Company:
  • Overview
  • Dog Treats
  • Cat Treats
  • Market Shares
  • Manufacturing
  • Distribution
  • Sales and Employees
  • Financial Summary and Analysis
• Doane Pet Care Company:
  • Overview
  • Pet Treats
  • Manufacturing
  • Distribution
  • Sales and Employees.
  • Financial Summary and Analysis
• The Hartz Mountain Corporation:
  • Overview
  • Dog Treats
  • Bird Treats
  • Small Animal Treats
  • Promotional Activities

SECTION VI: COMPANY PROFILES (cont'd.)

Profiles of Selected Manufacturers of Pet Snacks and Treats: (cont'd.)

• The Hartz Mountain Corporation: (cont'd.)
  • Major Acquisitions
  • Sales and Employees
• Hill's Pet Nutrition, Inc.:
  • Overview
  • Dog Treats
  • Manufacturing and Distribution
  • Colgate-Palmolive Restructuring
  • Sales and Employees
  • Financial Summary and Analysis (Colgate-Palmolive Company)
• The Iams Company:
  • Overview
  • Dog Biscuits
  • Savory Sauces
  • Manufacturing
  • Distribution
  • Sales and Employees
  • Financial Summary and Analysis (The Procter & Gamble Company)
• Kraft Foods Inc.:
  • Overview
  • "Milk-Bone" Dog Treats
  • "Milk-Bone" Market Shares
  • Manufacturing
  • Distribution
  • Sales and Employees.
  • Financial Summary and Analysis
• Mars, Incorporated:
  • Overview
  • Dog and Cat Treats
  • Research and Development
  • New Business Unit
  • Manufacturing, Sales, and Employees
• Nestle Purina PetCare Company:
  • Overview
  • Dog Treats
  • Cat Treats
  • Retail Price Increases
  • Sales and Employees.
• Old Mother Hubbard:
  • Overview
  • A Different Approach
  • Dog Treats
  • Cat Treats
  • Distribution, Sales, and Employees

SECTION VI: COMPANY PROFILES (cont'd.)

Profiles of Selected Manufacturers of Pet Snacks and Treats: (cont'd.)

• Sergeant's Pet Care Products, Inc.:
  • Overview
  • Dog Treats
  • Bird and Small Animal Treats
  • Sales and Employees

Profiles of Selected Retailers of Pet Snacks and Treats:

• PETCO Animal Supplies Stores, Inc.:
  • Overview
  • Dog Treats
  • Cat, Bird, and Small Animal Treats
  • Stores and Distribution
  • Customer Loyalty Program
  • Sales and Employees
  • Financial Summary and Analysis (PETCO Animal Supplies, Inc.)
• Petland Discounts Inc.:
  • Overview
  • Dog Treats
  • Cat, Bird, and Small Animal Treats
  • Sales and Employees
• PETsMART, Inc.:
  • Overview
  • Dog Treats
  • Cat, Bird, and Small Animal Treats
  • Stores and Distribution
  • Customer Loyalty Program
  • Sales and Employees
  • Financial Summary and Analysis
• SuperPetz, LLC:
  • Overview
  • Stores
  • Frequent Buyer Program
  • Sales and Employees
  • Financial Summary and Analysis (Weis Markets, Inc.)
• SECTION VII: INDUSTRY DIRECTORIES

Introduction

Directory of Selected U.S. Pet Food Manufacturers

Directory of Selected U.S. Retail Pet Shops

Directory of Selected U.S. Pet Food Wholesalers