Product Positioning of Nokia's Booklet 3G and Its Impact on the Netbook PC Market

Table of Contents

• 1. Product Positioning of Nokia' s Booklet 3G Close to Market Mainstream
  • 1.1 Limited Degree of Differentiation with Wintel Architecture
  • 1.2 High Price Conflicts with Netbooks' Focus on Moderate Pricing
  • 1.3 Bundled Sales with Telecom Services to Be Main Sales Method
• 2. Booklet 3G Not Expected to Create Major Waves in the Market
  • 2.1 High Degree of Difficulty in Cross-industry Operations
  • 2.2 Link between High Price and Impressions of Brand and Products not Easy to Establish
  • 2.3 Hard to Emulate Samsung' s Success in Telecom Channels
  • 2.4 Forecasting Consumer Acceptance of Ovi Platform Not Easy
• 3. Conclusion

List of Topics

• 1. Product specifications and price of the Nokia Booklet 3G compared to other netbook PC products
• 2. Market positioning of the Booklet 3G as well as likely sales channels
• 3. Challenges for Nokia in developing its netbook PC business
• 4. Companies and organizations analyzed or mentioned in the report include:Acer, Apple, Asus, Google, Intel, Microsoft, Nokia, Samsung, Sony, Vodafone

List of Tables

• Table 1. Comparison of Product Specifications: Nokia Booklet 3G and Asus Eee PC 1008 HA