Abstract
In 2004, China' s State Administration of Radio, Film and Television began to
replace analog TV broadcasting by digital TV. Digital TV channels and pay-TV
services have been established in many provinces, marking the first stage of
digital TV development in China. In 2006, the number of Chinese households
receiving digital TV service has continued increasing considerably after the
number hit 3.7 million at the end of 2005, which represented an annual growth
rate of 310%.
This report will analyze cable TV operators' digital TV development in China,
including the business models adopted in the provinces of Qingdao, Guangzhou,
Shanxi, Jiangsu, and Guangxi. Challenges faced by Chinese cable TV operators
in expanding their digital TV business will also be examined.
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