Abstract
As technology advances and prices fall, the LCD TV market is growing and is
attracting a new wave of consumers. Understanding the purchasing behavior of
these consumers will allow vendors to more effectively develop their market
strategies. This report is based on analysis and comparisons of results of
surveys conducted by MIC (Market Intelligence Center) on large-size LCD TV
consumers in urban areas in Taiwan and China. Topics discussed include target
brands of intended purchases, brand image, brand positioning, and factors in
consumers' brand evaluation.
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