Table of Contents
- Taiwanese Market: Target LCD TV Brands of Consumers' Intended Purchase
- Taiwanese Market: Sony, Panasonic, LG Lead in Brand Image
- Chinese Market: Target LCD TV Brands of Consumers' Intended Purchase
- Chinese Market: Haier Impresses Consumers with After-sales Service
- Taiwanese Market: Sony and Panasonic Brands Deemed to Be High-end and
Reasonably Priced
- Taiwanese Market: Perception of Brands Differs by Region
- Taiwanese Market: Consumers Express Intention to Purchase Sony and
Panasonic LCD TVs
- Taiwanese Market: Consumers' Purchase Intention Differs by Market Segment
- Chinese Market: TCL, Haier Seen as High-end, Reasonably Priced
- Chinese Market: Low-Budget Consumers Favor Haier and Hisense
- Taiwanese and Chinese Markets: Quality is the Key for High Brand Status
- MIC Perspective
- Appendix
List of Figures
- Figure 1 Taiwanese Market: LCD TV Brand Image Ranking
- Figure 2 Chinese Market: LCD TV Brand Image Ranking
- Figure 3 Taiwanese Market: LCD TV Brand Status and Price Reasonableness
- Figure 4 Taiwanese Market: LCD TV Brand Status and Price Reasonableness
for Brands Other than Sony and Panasonic
- Figure 5 Taiwanese Market: LCD TV Brand Status and Likelihood of Purchase
- Figure 6 Taiwanese Market: LCD TV Brand Status and Likelihood of Purchase
for Brands Other than Sony and Panasonic
- Figure 7 Chinese Market: LCD TV Brand Status and Price Reasonableness
- Figure 8 Chinese Market: LCD TV Brand Status and Likelihood of Purchase
- Figure 9 Taiwanese Market: Factors Influencing Different Income Groups'
Classification of Brands as High-end
- Figure 10 Chinese Market: Factors Influencing Different Income Groups'
Classification of Brands as High-end
List of Tables
- Table 1 Taiwanese Market: Target LCD TV Brands of Consumers' Intended
Purchase
- Table 2 Chinese Market: Target LCD TV Brands of Consumers' Intended
Purchase
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