Abstract
In 2005 Philips launched its digital photo frames, which became a hit because
of their simple exteriors, high quality displays, and their positioning as
photo browsing and sharing devices. These products have inspired followers and
sparked a trend that is still going strong today. Philips was not the first to
release a digital photo frame, as both Kodak and Sony had already released
similar products before 2005; but these companies exited the market when it
failed to take off. It is surprising then that in these seemingly unfavorable
market conditions Philips was able to develop a product that not only was
successful but was the beginning of a wider market trend. This report
investigates Philips' product value creation strategies for digital photo
frames.
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