Abstract
Both in terms of performance and price, notebook PCs are closing the gap with
desktop PCs, and the desktop PC replacement phenomenon is becoming
increasingly common. In 2007, notebook PC shipments' share of total PC
shipments has a chance to reach 40%. In this rapidly growing and competitive
market, Taiwanese companies Acer and Asus have maintained high growth rates,
and their successes in the Asia-Pacific region, emerging markets, and Europe
have attracted much attention. This report analyzes the product strategies,
pricing strategies, and distribution systems adopted by Acer and Asus.
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