Abstract
Thailand features the most comprehensive system of industries and components
among the ASEAN countries. Domestic demand is fuelled by a population of 65
million, and Thailand features the geographical advantages of neighboring the
potential markets in Myanmar, Laos, and Cambodia while also being in close
proximity for the supply of the Malaysian and Singaporean consumer markets. In
1997 Korean giant LG Electronics set up factories in Thailand. It constructed
a localized production system and established localized marketing strategies,
while also supplying markets worldwide. Thailand has become LG Electronics'
third largest home appliances production base in the world after Korea and
China. This report analyzes LG Electronics' development strategies in Thailand.
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