Emerging Opportunity of the Worldwide Large-sized Public Information Display Market

With the rapid advancement of digital broadcasting technology, large-sized outdoor advertising is developing towards moving images, and large-sized public information displays are expected to become the next killer application for large-sized display panels. As display vendors have drastically reduced prices in order to expand their markets, 40-inch displays for in-store applications are expected to be the fastest growing market segment. LCD and PDP are the two major technologies being used. However, the public information display market is a B2B market, which is distinct from the B2C market. Therefore, the industry has complex and diverse supply chains and business models. This report will analyze the worldwide large-sized public information display market, focusing on industry structure, product specifications, supply chains, and business models.