Chinese Mobile TV Operators' Business Models

Table of Contents

Development of Chinese mobile TV standards, mobile TV business models adopted by China' s mobile operators and broadcasters; future challenges for developing mobile TV services in China.

• Current Status of Mobile TV Service in China
• Evolution of Mobile TV Standards in China
• Chinese Mobile Operators' Mobile TV Business Models
• Mobile TV License Holders' Mobile TV Business Models
• Future Trends for Mobile TV Services
• MIC Perspective
• Appendix

Aigo, Amoisonic, Beijing Jolon Digital Media Broadcasting, Bird, BTV, CAS, CCTV, CCTV.com, Chen Xun, China Mobile, China National Radio, China Unicom, CQWY, CRI, Datang Mobile, FCI, Guangdong TV Mobile Media, Holley, Huawei, Hunan Zhongyi, Innofidei, Iriver, Konka, Lenovo, Longcheer, Longjing Microelectronics, Malata, NuFront, SAC, SARFT, ShenZhen Mobile Time Technology, Skyworth, SMG, Southern Media Corporation, Spreadtrum, SVA, TCL, Telegent Systems, UniScope Technologies, United Source Coding, VIA, Yue Guang Digital Multimedia Broadcasting, Yulong, ZTE.

• Table 1: China' s Mobile TV Standards
• Table 2: Leading Members of the CMMB Technology Working Group as of 2007
• Table 3: Key Members of the CDMB Working Group as of 2007
• Table 4: Content of TMMB Standard
• Table 5: Guangdong Mobile' s Original and Revised GPRS Data Charges
• Table 6: China Mobile' s Charge Rates for Mobile TV Service
• Table 7: Shanghai Unicom' s Mobile TV Charge Rates
• Table 8: Shanghai Unicom' s CDMA Billing Plans
• Table 9: Shanghai Unicom' s GPRS Billing Plans
• Table 10: The Iriver B20 Handheld TV

• Figure 1: DMB-TH Receiver Solution Developed by Legend Silicon and ADI