Hisense's Flat-panel TV Development Strategies in 2008

1. The Flat-panel TV Market in China

• 1.1 Development History
  • Table 1: Development Stages of the Flat-panel TV Market in China
• 1.2 Market Scale
  • Figure 1: Flat-panel TV Market Scale in China, 2003 - 2007
• 1.3 Competition between Vendors
  • Figure 2: Brand Competition in the Chinese LCD TV Market
• 1.4 Product Development Trends
  • Figure 3: Average Prices for Mainstream-size LCD TVs in the Chinese Market, 2004 - 2007

2. Hisense' s Flat-panel TV Development Strategies

• 2.1 Development History
  • Figure 4: Hisense' s TV Revenues, 2004 - 1H 2007
• 2.2 R&D
  • Table 2: Hisense' s R&D Centers
• 2.3 Production
  • Figure 5: Hisense' s TV Production Bases in China
• 2.4 Product Development
  • Table 3: Hisense' s PDP TV Products
  • Table 4: Hisense' s LCD TV Products
  • Figure 6: Hisense' s LCD TV and PDP TV Product Distribution by Price Range
  • Figure 7: Hisense' s LCD TV and PDP TV Product Distribution by Size
• 2.5 Marketing
  • 2.5.1 Overall Strategy
  • 2.5.2 Brand Strategy

3. MIC Perspective