2G/3G Development Duet: China Mobile's Key Strategies in 2008

• 1. Overview of the Chinese Telecom Industry
• 2. Current Status of China Mobile
• 3. Mobile Services Strategy
  • 3.1 Expansion of Value-Added Services
    • 3.1.1 Wireless Music Club
    • 3.1.2 Mobile Banking Service
    • 3.1.3 Mobile Stock
    • 3.1.4 Mobile Search
    • 3.1.5 Mobile Mailbox
    • 3.1.6 Fetion
  • 3.2 Mobile Content Management
    • 3.2.1 Direct Cooperation between China Mobile and Content Providers
    • 3.2.2 New Policy for Service Providers
  • 3.3 Service Charge Adjustments
• 4. Mobile Phone Customization Strategy
  • 4.1 Re-release of the "Xinji" Handsets
  • 4.2 GSM Dual-Standby Phones
  • 4.3 TD-SCDMA Mobile Phones
• 5. Regional Expansion Strategy
  • 5.1 Rural Markets
  • 5.2 Sales Channels
  • 5.3 Overseas Expansion
• 6. Network Upgrading Strategy
  • 6.1 GSM Networks
  • 6.2 EDGE Networks
  • 6.3 IP Core Network
  • 6.4 TD-SCDMA Network
• MIC Perspective
• Appendix

Overview of the Chinese telecommunications industry; current status of China Mobile and its development strategies in 2008 including mobile services, regional expansion, and network upgrading; future trends and challenges for China Mobile.

• Table 1. China Mobile' s Value-Added Services
• Table 2. China Mobile' s Mobile Banking Service
• Table 3. China Mobile Dual GSM Customized Mobile Phones
• Table 4. China Mobile and Distributor Cooperation
• Table 5. China Mobile TD-SCDMA Equipment Bid Results, 2007

• Figure 1. China Mobile and China Unicom' s Subscriber Base by Technology, 1Q 2005 - 4Q 2007
• Figure 2. China Mobile' s Revenue, 1Q 2005 - 3Q 2007
• Figure 3. China Mobile' s Net Profit, 1Q 2005 - 3Q 2007
• Figure 4. China Mobile' s Subscriber Growth, 2001 - 2007
• Figure 5. China Mobile' s 2007 GSM Contract Partners