PDP TV Industry Status Report: Key Challenges, New Trends, and Major Vendors' Strategies

The vertically integrated business models adopted by most PDP TV vendors have made it difficult for these companies to achieve the same wide range of product types and effective marketing methods as LCD TV vendors. In the past, the larger screen size of PDP TVs as compared to LCD TVs meant that the two product types were not in direct competition with one another. Recently, however, as LCD TVs have grown larger, PDP TV and LCD TV have come into direct competition with one another. The leading PDP TV vendors have begun to implement various initiatives in response to the growing competition from LCD TVs. This report analyzes the strategic significance of these moves from the point of view of both the individual companies concerned and the PDP TV industry as a whole.