PDP TV Industry Status Report: Key Challenges, New Trends, and Major Vendors' Strategies

1. Current Development of the Global PDP TV Industry

• 1.1 PDP Panel
• 1.2 PDP TV

2. The Challenges Facing PDP TV

• 2.1 Low-price Competition from LCD TVs
• 2.2 Improving Luminous Efficacy is Key

3. Strategies Adopted by Leading PDP Panel and TV Vendors

• 3.1 PDP Panel
  • 3.1.1 Japanese, Korean Makers Adopt Differing Approaches to Capacity Expansion
  • 3.1.2 Efforts to Improve PDP Technology Focus on Luminous Efficacy
• 3.2 PDP TV Set
  • 3.2.1 Two Major Groups of Vendors in Terms of Product Strategy
  • 3.2.2 Expanding the Range of Sizes Available

4. Key Trends in PDP TV Development

• 4.1 Emergence of Horizontal Division of Labor Marks Beginning of New Era for the Industry
  • 4.1.1 Formation of Panel Supply Alliances
  • 4.1.2 Formation of Industry Alliances Stimulates Growth of the PDP TV Market
• 4.2 Image Quality and Environmental Issues are Driving New Product Development
  • 4.2.1 Improvements in Luminescence Technology
  • 4.2.2 New Emphasis on Energy-efficient, Slim, Lightweight, Attractive Displays

MIC Perspective

Appendix

• Figure 1. Leading Flat-panel TV Vendors' Shipment Share by PDP TV and LCD TV, 2007
• Figure 2. PDP TV Cost Structure
• Figure 3. Leading TV Vendors' PDP TV Product Strategies
• Figure 4. The Changing PDP TV Industry
• Figure 5. Outlook for PDP TV Technology Development

• Table 1. Specifications for Large-sized FPD TVs Currently in Mass Production
• Table 2. Leading PDP TV Vendors' Strategies in Response to Industry Challenges
• Table 3. Major PDP TV Industry Alliances