Table of Contents
1. Development of LED Backlight Adoption in LCD TVs
2. Latest Development of International TV Brands in LED Backlit LCD TVs
- 2.1 Sony
- 2.2 Samsung
- 2.3 Sharp
- 2.4 Philips
3. Product Strategies Adopted by TV Brands for LED Backlit LCD TVs
- 3.1 Sony
- 3.1.1 Superb Image Quality and Ultra-slim Design
- 3.1.2 Prices of LED Backlit LCD TVs Moving Towards Mainstream
- 3.1.3 Steadily Developing LCD TV Brand
- 3.2 Samsung
- 3.2.1 Aims to Push White LED Backlight
- 3.2.2 Aims to Enhance Brand Image and Price Competitiveness
- 3.3 Sharp & Philips
- 3.3.1 Sharp Focuses on Color Performance and Ultra-slim Design
- 3.3.2 Philips 9803 series Features Highest Dynamic Contrast Ratio
MIC Perspective
Appendix
List of Topics
- Current development of LED backlit LCD TV products development of leading
TV vendors
- Product strategies adopted by TV vendors for LED backlit LCD TVs,
including Sony, Samsung, Sharp and Philips
- Companies and organizations analyzed or mentioned in the report include:
BestBuy, Philips, Samsung, Sharp, Sony
List of Tables
- Table 1. Comparison Between LED and CCFL Backlights in LCD TVs
- Table 2. LED Backlit LCD TV Products in 2008
- Table 3. Sony Bravia LED Backlit LCD TV Products
- Table 4. Samsung' s LED Backlit LCD TV Product Line
- Table 5. Sharp LED Backlight LCD TV Product Line
- Table 6. Philips LED Backlit LCD TV Product Line
List of Figures
- Figure 1. Sony vs. Samsung in BestBuy Stores in the United States, 2008
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