Report: Apple's Strategies for the iPhone 3GS and Their Impact on the Global Smartphone Industry

Apple's Strategies for the iPhone 3GS and Their Impact on the Global Smartphone Industry

Published by

Market Intelligence & Consulting Institute (MIC)

Published

2009/07

Content info

16 pages

Product code

III94419

Price

From US $ 1780

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Abstract

On June 8, 2009, Apple announced the third-generation iPhone product at its WWDC - the iPhone 3GS. The new product has not only been upgraded from the iPhone 2.0 OS to iPhone 3.0 OS, several hardware specs have also been improved. Besides continuing to use prices previously adopted for the iPhone 3G (US$199 and US$299) for the new iPhone 3GS, Apple has also reduced the price of the iPhone 3G to US$99. This strategy could increase competitive pressure in the industry, which could further impact profit margins and push second- and third-tier vendors out of mainstream markets. This report examines Apple' s strategies for the iPhone 3GS, and the possible impact of these strategies on the worldwide Smartphone industry.