Table of Contents
- 1. Apple Launches iPhone 3GS in June 2009
- 2. Low-price Strategy Shakes Up North American Mobile Phone Market
- 3. Palm Web OS and Windows Mobile Facing More Challenges
- 4. Apple' s Price Strategies Could Lead to Domino Effect Similar to the
Period after Nokia' s Price Reductions in 2004
- MIC Perspective
- Appendix
List of Topics
- 1. New features of the iPhone 3GS
- 2. Sales volume of the iPhone product series
- 3. New price strategies of Apple for the iPhone series and the possible
effects of these strategies, including the impact on other Smartphone vendors
- 4. Possible impact of Apple' s strategies on outsourcing and supply chains
- 5. Competition trends in the Smartphone OS market in North America
- 6. Companies and organizations analyzed or mentioned in the report
include:Acer, Alcatel, Amoi, Apple, AT&T, Bird, Compaq, Dell, Google, HP, HTC,
IBM, Kyocera, LG, Microsoft, Motorola, NEC, Nokia, Palm, Panasonic, Pantech,
Philips, RIM, Sagem, Samsung, Sharp, Siemens, Sony, Sony Ericsson, Sprint
Nextel, TCL, T-Mobile, Toshiba, Verizon, VK
List of Tables
- Table 1. Main Differences between iPhone 3G and iPhone 3GS
- Table 2. Prices of Apple iPhone Products Bundled with AT&T Service
Contracts, June 2007 - June 2009
List of Figures
- Figure 1. Apple iPhone Product Series Sales, 3Q FY2007 ?2Q FY2009
- Figure 2. The North American Mobile Phone Market, 2008
- Figure 3. The Worldwide Top 5 Mobile Phone Vendors' Profit Margins, 2003 -
2008
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