Abstract
In the e-reader market, Amazon.com is aggressively pushing its reading service
business model, while other vendors have chosen other market development
strategies. This report focuses on ten e-reader products released by six
vendors, including: Amazon.com, Sony, Foxit, Endless Ideas, Bookeen, Tianjin
Jinke. As part of this research, user evaluations and opinions of these
e-reader products were collected, with 205 effective samples. Through a dummy
variable multiple linear regression analysis model, e-reader prices and
benefits are examined, in order to identify key product benefits that
influence e-reader price differences. This provides understanding of
consumers' usage preferences for e-readers. Furthermore, electronic content
development in the book market is analyzed. Based on the product lifecycle
theory, an e-reader market scale forecast model is created in order to provide
a forecast of e-reader market scale for the period 2009-2013.
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