Abstract
This is a bundle of the following company profiles and is available at a
discount of 33% over the total price of individual reports:
・ General
Electric
・ P&G
・ Pfizer Inc.
Industry trends and drivers have a direct or indirect affect on IT spending of
all companies operating within an industry. For example -- increased threat
perception and incidence of fraud would result in increase in demand for
security software and hardware. Thus, we can conclude that industry spending
on any particular IT product or service is an important indicator of the
criticality of that product or service for the industry. Based on the IT spend
information available in ' TechNavio' , we have computed a ' criticality score'
for various IT products and services, for General Electric, P&G and Pfizer.
Various company level developments and events are important indicators of
selling opportunities and drive the sales of IT products and services. For
example -- an acquisition by General Electric, P&G and Pfizer might result in
opportunities for IT migration and integration services. By tracking these
sales drivers (using ' TechNavio' ), we have arrived at a demand score for each
product and service.
Through an in-depth analysis of industry trends and drivers and company level
developments and events, we have made the ' IT Selling Opportunities Map' for
hardware, software and IT services for General Electric, P&G and Pfizer. These
maps have been divided into four zones representing Level I, Level II and
Level III opportunity areas. Level I opportunity areas have the highest scores
and hence, there is a high probability that General Electric, P&G and Pfizer
will buy these products and services. Level II opportunity areas have lower
scores and hence, lower probability to sell to General Electric, P&G and
Pfizer. Level III opportunities have the lowest scores and hence, unlikely to
sell to General Electric, P&G and Pfizer.
The report is meant for IT vendors and intends to help them identify selling
opportunities within the company. Further, the identified sales drivers can be
used to penetrate these accounts or increase current share of the customer' s
wallet. Also, the report lists key IT spending decision makers, which will
enable salesperson to directly contact the key executives within the
company.
TechNavio Insights is a set of reports based on TechNavio -- a market
intelligence platform for the IT industry. It builds on the intelligence
available within TechNavio, and leverages on the custom research experience of
the ' Technology Navigators' . TechNavio is built on years of experience of
Infiniti Research in deep dive custom research and consulting for over 30
Fortune 500 companies and numerous large and mid-sized companies.
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