Abstract
With the growing momentum of wireless revolution, mobile devices have become a
critical component of digital world. M-commerce is becoming a medium for
business to improve their brand equity coupled with lower infrastructure cost
and global customer market without the restrictions of time zones and region.
This technology requires a transparent regulatory system. Therefore, a clearly
defined regulatory framework is indispensable to boost consumer confidence and
to ensure the smooth functioning of m-commerce. Emerging applications are
enabling the consumers to use mobile devices to make financial transactions.
Mobile payments growth is primarily driven by adoption of contactless payment
technologies such as Near Field Communications (NFC), which enables the mobile
device to act as contactless smartcard. It is also creating an opportunity to
make innovative applications especially in mobile ticketing and mobile coupons
market.
The report forecasts the market size of mobile commerce & payments over the
period 2008-2011. Further, the total mobile commerce & payments market is
segmented into various geographic regions. The report also presents the size
of mobile commerce & payments market in various regions elaborating on the
worldwide trends of the mobile commerce & payments market. Further, it
discusses about the vertical segmentation of the mobile commerce and payments
market detailing the sales drivers for the top six verticals of this market.
This report can help IT vendors identify target geographies and verticals.
Further, the sales drivers can be used to penetrate the identified vertical or
increase the current share of the customer' s wallet.
TechNavio Insights is a set of reports based on TechNavio - a market
intelligence platform for the IT industry. It builds on the intelligence
available within TechNavio, and leverages on the custom research experience of
the ' Technology Navigators' . TechNavio is built on years of experience of
Infiniti Research in deep dive custom research and consulting for over 30
Fortune 500 companies and numerous large and mid-sized companies.
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