Abstract
Customer relationship management (CRM) software enables business management
and automation. This is essentially meant to address the needs of marketing,
sales & distribution, and customer service & support divisions within an
organization to allow the three to share data on prospects, customers,
partners, competitors and employees. The purpose of CRM software is to manage
the customer through the entire lifecycle; i.e. from prospect to qualified
opportunity to order. Amidst the ongoing economic recession, companies all
over the world are engaging in cost cutting and are reluctant to invest in new
technologies. However, the market of customer relationship management software
has remained untouched, as it is used to obtain cost effective tools and
productivity gains to survive the recession. The cost-cutting mode is driving
the companies to rethink how and where they should spend their marketing and
sales promotion dollar; thereby creating opportunities for CRM software.
Further, organizations are thriving to gain customer insights, sustain
competition, and provide differentiated products and services to maintain
customer loyalty. Also, the availability of service oriented architecture,
enabled with customer relationship management software, is making it
attractive to implement and integrate seamlessly with the existing systems.
The report forecasts the size of Global Customer Relationship Management
Market over the period 2008-2011.
It segments the total Global Customer Relationship Management Market into
various geographic regions (presenting the size of each of these regions).
Further, it segments the Global Customer Relationship Management Market by
vertical and elaborates the sales drivers for the top five business verticals
of the Global Customer Relationship Management Market.
TechNavio Insights is a set of reports based on TechNavio - a market
intelligence platform for the IT industry. It builds on the intelligence
available within TechNavio, and leverages on the custom research experience of
the ' Technology Navigators' . TechNavio is built on years of experience of
Infiniti Research in deep dive custom research and consulting for over 30
Fortune 500 companies and numerous large and mid-sized companies.
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