Abstract
Customer Relationship Management (CRM) software refers to the applications
that help organizations perform activities in three aspects: Operational,
Collaborative, and Analytical. CRM softwares facilitate companies to
efficiently gather customer information, capitalize customer buying behavior,
and leverage technology investments by improving quality of sales and
services. For retail enterprises, the fundamental challenge is to ensure
customer loyalty and satisfaction by providing a consistent customer
experience across the board. Understanding customer needs and delivering a
positive customer experience are critical to develop long-term profitable
customer relationships. There is a constant pressure to increase the frequency
of customer visits, size of transactions, and simultaneously reduce the cost
of goods sold.
The report forecasts the size of Global CRM Software Market in Retail Industry
over the period 2008-2012. It also segments this market into various
geographic regions (presenting the size of each of these regions). Further, it
discusses the key market trends, drivers and challenges of the Global CRM
Software Market in Retail Industry, and profiles some of the key vendors
operating in this market.
TechNavio Insights is a set of reports based on TechNavio - a market
intelligence platform for the IT industry. It builds on the intelligence
available within TechNavio, and leverages on the custom research experience of
the ' Technology Navigators' . TechNavio is built on years of experience of
Infiniti Research in deep dive custom research and consulting for over 30
Fortune 500 companies and numerous large and mid-sized companies.
| 
View Cart
