Abstract
The Need:
3D display technology has been with us in various forms for over 150 years.
Recent developments in the display technology, supporting technologies such as
formats and 3D rendering, and consumer tastes have made increases in the
application of 3D a likely possibility in the near future. It is necessary to
understand these technical and market changes in order to make business plans
accommodating both 2D and 3D displays.
Report Objective:
The objective of this report is to supply managers, product planners,
engineers and researchers with the information needed to understand and plan
for 3D display systems. The information required to make solid decisions
includes understanding the recent changes in 3D display technology,
improvements in supporting technologies such as compression, formats and
standards and increased 3D image source availability.
Currently 3D displays are used in only a few specialized professional
applications and by consumer hobbyists and enthusiasts. With the recent
introduction of 3D display technologies that have image quality comparable to
the best 2D LCD displays and only a modest price premium over 2D displays, it
is likely that 3D will expand its market share in the next few years. To meet
this market challenge, current display makers, system makers and start-ups
must understand 3D technology, applications and markets. In the past there has
been a lot of excitement and exaggerated forecasts about 3D technologies, but
little hard marketing information to support it. This report strips away the
hype and takes a realistic view of 3D display technology and its future in the
professional and consumer electronics sectors.
Highlights:
- Description of all major 3D display technologies including:
- Technologies that require active or passive glasses
- Autostereoscopic technologies requiring no glasses
- Volumetric technologies
- Technologies compatible with existing video distribution systems
- Technologies suitable for displays from cellphone-sized to giant cinema
screens
- 3D image generation including:
- Computer graphics and CAD
- 3D camera systems
- 2D to 3D conversion
- 3D video formats, especially those backward-compatible with the existing
video infrastructure
- 3D applications and markets
- Forecasts of the use of 3D display technology in 20+ markets through 2011
- Opportunity analysis for 3D broken down by application, display size and
display technology
- Roadmaps for technology improvements needed to increase 3D market
penetration
- A list of 650+ companies, universities, consortia and standards bodies
involved in 3D display technology
- Brief profiles of 26 companies producing 3D displays
- View the complete table of contents
An example of the type of data that can be found in this new report is shown
in the graphic below. This graph shows the Large Screen (>40”) market
forecast for 3D displays through 2011. Most of these displays are currently
projection systems although LCD flat panel displays are expected to penetrate
the lower size ranges in this category before 2011. These displays are
currently used mainly for cinema, data visualization, corporate branding and
education. The forecast represents the revenue realized by the 3D industry as
a result of retrofit/add-on 3D capabilities or dedicated systems.
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