Report: 2008 3D TELEVISION REPORT TOC

1. Executive Summary

1.1. Introduction to Stereoscopic 3D for Television
1.2. Human Perception of Stereoscopic Images
1.3. 3D Display Technologies Suitable for 3DTV
1.4. Encoding Standards for 3DTV
1.5. Forecasts for 3DTV

2. Human Factors of 3D Stereo Perception

2.1. Normal Perception of 3D
2.2. Anomalous Perception of 3D

3. Existing Content for 3DTV

3.1. 3D Content Desired by Consumers
3.2. Movies
3.3. Computer-Generated Imagery
3.4. Computer Games
3.5. Special Events

4. New 3D Content Creation

4.1. Filming with two cameras
4.2. Computer Generated Images
4.3. Conversion of 2D to 3D images

5. 2DTV Display Technologies

5.1. Introduction
5.2. Projection Technology
- 5.2.1. Digital Light Processing (DLP)
  - 5.2.1.1. The DMD
  - 5.2.1.2. 1-Chip vs. 3-Chip
  - 5.2.1.3. Smooth Picture
- 5.2.2. Liquid Crystal on Silicon (LCoS) Technology
  - 5.2.2.1. 3-Panel LCOS
  - 5.2.2.2. Single Panel LCOS
- 5.2.3. 3LCD Technology
- 5.2.4. Other Projection Technologies
5.3. Direct View LCD Technology
5.4. PDP Technology
5.5. OLED Displays

6. 3DTV Display Technologies

6.1. 3D Overview
- 6.1.1. Stereoscopic Images
- 6.1.2. Active and Passive Glasses
- 6.1.3. Backward-Compatible Anaglyphic Techniques
- 6.1.4. The Infitec 3D System
6.2. 3D Family Tree
- 6.2.1. Time Sequential
- 6.2.2. Co-Located Pixels
- 6.2.3. Spatial Separation
- 6.2.4. Summary

7. 3D Projection Systems

7.1. Co-Located Pixels 3D (Two Projectors)
- 7.1.1. Image Separation Techniques for Dual-Projector Installations
- 7.1.2. DLP Options for Dual-Projectors or Engines
- 7.1.3. 3LCD/LCOS Options for Dual Projectors or Engines
7.2. Time Sequential 3D (One Projector)
- 7.2.1. Image Separation Techniques for Single Projector 3D
- 7.2.2. Bandwidth and Bit Depth in Single Projector Systems
  - 7.2.2.1. External Bandwidth Requirement
- 7.2.3. DLP Options for Single Projector Time Sequential
  - 7.2.3.1. Full Pixel Count Front Projection Systems
  - 7.2.3.2. Half Pixel Count SmoothPicture Rear-Projection Systems
  - 7.2.3.3. Conclusions for Single-Projector DLP 3D Systems
- 7.2.4. 3LCD/LCoS Options
7.3. Opportunity Analysis for 3D Projection Systems

8. 3D AMLCD Television

8.1. AMLCD 3D with Glasses
- 8.1.1. Micropolarizer Approach
- 8.1.2. Stacked Dual LCD Approach
- 8.1.3. Optically Combined LCD Displays
- 8.1.4. Field Sequential AMLCD 3DTV
8.2. Autostereoscopic AMLCD Approaches
- 8.2.1. Parallax Barrier 3D
- 8.2.2. Lenticular (Multi-View) 3D

9. 3D Plasma Television

10. 3D OLED Television

11. 3DTV Content Delivery

11.1. Understanding TV Content Delivery Chains
- 11.1.1. Production, contribution, distribution and display levels
- 11.1.2. Video Standards and Recording Formats
11.2. Backward Compatibility Requirement for 3DTV Formats
- 11.2.1. Producing 3D on 2D equipment: Production Compatibility
- 11.2.2. Transporting and Recording 3D on 2D Equipment: Contribution Compatibility
- 11.2.3. Watching 3D as 2D on a 2DTV set: Standard Backward Compatibility.
- 11.2.4. Watching 3D as 3D on a 2D set: Hardware Retrofitting
- 11.2.5. Watching 2D as 2D on a 3DTV Set: Content Continuity
- 11.2.6. Watching 2D as 3D on a 3DTV set: Content Retrofitting
11.3. Delivery Chain Compatibility with 3D Content
- 11.3.1. Geometry of the Native 3D Picture
- 11.3.2. Transmitting Full 3D Over Existing 2D Chains: Dual Stream 3D
- 11.3.3. Squeezing 3D Inside Existing 2D Formats: 3D Multiplexing
11.4. Comparison of Analog and Digital 3D Formats
- 11.4.1. Structure of the Comparison Charts
- 11.4.2. Dual Stream 3D
- 11.4.3. Anaglyphic 3D
- 11.4.4. Spectral Encoding
- 11.4.5. Row Interleaved 3D
- 11.4.6. Side-by-Side and Over-Under Anamorphic 3D
- 11.4.7. Digital Spatial Compression (Sensio)
- 11.4.8. Embedded Dual Stream
- 11.4.9. Checkerboard and Other Pixel-Shuffling Formats
- 11.4.10. Foreground and Depth Map
- 11.4.11. Left and Right Views plus Depth Maps in Quadrant
- 11.4.12. Foreground, Background and Depth Maps in Quadrant

12. Analysis / Prospects for 3DTV

12.1. Signs of Progress
- 12.1.1. Situation: The Chicken & Egg Gridlock is About to be Set Free.
- 12.1.2. Strategies: Partnership to Build End-to-End 3D Solutions
- 12.1.3. Strong Positions in the Race to 3D Format
- 12.1.4. Open Options: The Disruptive Effect of the Digital Switchover
12.2. Introduction to Forecast
12.3. Total Available Market (TAM)
12.4. Forecast for 3D-Ready and 3DTV
- 12.4.1. RPTV Analysis
  - 12.4.1.1. Forecasts for DLP RPTV
  - 12.4.1.2. Forecasts for 3LCD and LCoS RPTV
- 12.4.2. Plasma TV Analysis
  - 12.4.2.1. Forecasts for Plasma
- 12.4.3. LCD TV Analysis
  - 12.4.3.1. Price premium for 3D LCD
  - 12.4.3.2. Forecasts for LCD
- 12.4.4. Front Projection Home Theater Analysis
  - 12.4.4.1. Forecasts for DLP Front Projection Home Theater
  - 12.4.4.2. Forecasts for 3LCD/LCoS Front Projection Home Theater
- 12.4.5. OLED and other technologies
- 12.4.6. Sales of 3D conversion kits
- 12.4.7. 3D Source Forecast
- 12.4.8. Summary of Forecasts
  - 12.4.8.1. 3D Digital TV Unit Sales Forecasts
  - 12.4.8.2. 3D “Eyeball” Forecast
12.5. Forecast Conclusions
- 12.5.1. 3D Eyeball Forecast
- 12.5.2. Forecast Implications for TV Manufacturers
- 12.5.3. Forecast Implications for Peripheral Manufacturers
- 12.5.4. Forecast Implications for Content Creators

13. 3D GLOSSARY

Table of Figures

Figure 1: Stereoscopic Display Technologies
Figure 2: Perspective Depth Cues are Aided by Learned Experience
Figure 3: Motion Parallax
Figure 4: Consumer Preferences for 3D viewing Content
Figure 5: 3D Movies since 1895
Figure 6: 3D Cinema Then and Now
Figure 7: 22-inch 3D LCD Monitors for Gamers
Figure 8: Professional 3D Video Cameras
Figure 9: Consumer 3D Video Camera from ColorCode 3D
Figure 10: Imax 3D Film Camera
Figure 11: Digital Micromirror Device (DMD)
Figure 12: DLP Projector Designs
Figure 13: DLP Projector with SmoothPicture
Figure 14: Cross Section of an LCOS Panel
Figure 15: Standard 3-Panel MacNeille type 3PBS/X-cube Architecture
Figure 16: CQ3 3-Panel LCOS Architecture
Figure 17: FSC Single Panel LCOS Architecture
Figure 18: Cross Section of a Transmissive HTPS LCD Microdisplay Panel
Figure 19: Operation of a Twisted Nematic LC
Figure 20: Architecture for a 3LCD Projector
Figure 21: Linear Arrays for Projection Applications
Figure 22: LCD vs. CRT Unit Sales
Figure 23: Structure of a LCD-TV
Figure 24: Structure of a Plasma Display Panel
Figure 25: Structure of a Surface Discharge Plasma Cell
Figure 26: OLED Structure
Figure 27: Sony XEL-1 OLED TV
Figure 28: Stereoscopic 3D Imagery
Figure 29: Active and Passive 3D Glasses
Figure 30: SoftPixel Plastic Active Glasses
Figure 31: Disposable Polarizing Glasses
Figure 32: Disposable Glasses for Color-Based 3D
Figure 33: Dolby 3D Glasses using the Infitec System
Figure 34: Anaglyph 3D Image without Glasses
Figure 35: ColorCode 3-D Image
Figure 36: Eclipse 3D Image
Figure 37: Infitec RBG Spectral Filter Approach
Figure 38: Family Tree for Time Sequential 3D
Figure 39: Family Tree for Co-Located Pixels 3D
Figure 40: Family Tree for Spatial Separation 3D
Figure 41: Stacked Projectors for 3D
Figure 42: HDMI 1.3 Cable
Figure 43: 3-DLP projectors for eye-sequential operation
Figure 44: InFocus DepthQ Single Panel DLP projector for eye-sequential operation
Figure 45: Real D 3D Cinema Approach
Figure 46: Infitec/Dolby 3D Approach
Figure 47. Dolby/Infitec Color Wheels
Figure 48: DLP SmoothPicture Stereoscopic Video Format
Figure 49: Micropolarizer-based 3D AMLCD Architecture
Figure 50: Viewing Angle is Affected by Micropolarizer / Pixel Spacing
Figure 51: SpectronIQ 3-D 46-inch 3DTV
Figure 52: Arisawa P240W 3DTV
Figure 53: Micropolarizer 3D Monitors
Figure 54: iZ3D 3D Monitor
Figure 55: iZ3D Monitor Architecture
Figure 56: Perceiva DSD190
Figure 57: Optically Combined 3D Displays
Figure 58: Optically Combined 3D Display Architecture
Figure 59: Field Sequential Stereoscopic AMLCD Display Technology
Figure 60: Optically Compensated Bend (OCB) LCD
Figure 61: Field-Sequential Addressing
Figure 62: Field Sequential Operation with Scrolling Backlight
Figure 63: Lightguide Structure for Scrolling Backlight
Figure 64: Parallax Barrier 3D
Figure 65: Effects of Viewer Position
Figure 66: Switchable Parallax Barrier
Figure 67: Pavonine C190S Autostereoscopic AMLCD Monitor
Figure 68: Lenticular 3D
Figure 69: LG M4210D Autostereoscopic Monitor
Figure 70: 3D OLED Personal Display (eMagin Z800)
Figure 71: Standard Video Resolutions
Figure 72: Example of Pixel Aspect Ratio
Figure 73: Color spaces for video, digital cinema and film
Figure 74: Color sub-sampling
Figure 75: Physical Supports for Video Material
Figure 76: Side-by-Side Stereoscopic 3D
Figure 77: 4-Views 3D Image for Auto-Stereoscopic Displays
Figure 78: 2D Picture and Depth Map
Figure 79: Anaglyphic 3D
Figure 80: Simulation of Row Interleaved 3D
Figure 81: Anamorphic 3D Systems
Figure 82: 8-View Calibration Pattern
Figure 83: Detail of RGB Shuffling
Figure 84: Detail of Actual Autostereoscopic Picture
Figure 85: Left, Right and Depth Maps in Quadrant
Figure 86. Quadrant 3D Multiplexing
Figure 87: Quadrant 3D Multiplexing Project Structure
Figure 88: Historical Penetration Rates for Consumer Electronics
Figure 89: World Wide Television Forecast (26" and Larger)
Figure 90: World Wide Television Revenue (26" and Larger)
Figure 91: DLP RPTV Expected Unit Forecast
Figure 92: DLP RPTV Optimistic Unit Forecast
Figure 93: DLP RPTV Conservative Unit Forecast
Figure 94: 3LCD/LCoS RPTV Expected Unit Forecast
Figure 95: 3LCD/LCoS RPTV Optimistic Unit Forecast
Figure 96: 3LCD/LCoS RPTV Conservative Unit Forecast
Figure 97: Plasma TV Expected Unit Forecast
Figure 98: Plasma TV Optimistic Unit Forecast
Figure 99: Plasma TV Conservative Unit Forecast
Figure 100: Price premium data for various features
Figure 101: 3D LCD TV Expected ASP Premium over 2D LCD
Figure 102: 3D LCD TV Conservataive, Expected and Optimistic Premiums
Figure 103: LCD TV Expected Unit Forecast
Figure 104: LCD TV Optimistic Unit Forecast
Figure 105: LCD TV Conservative Unit Forecast
Figure 106: Home Theater DLP Expected Unit Forecast
Figure 107: Home Theater DLP Optimistic Unit Forecast
Figure 108: Home Theater DLP Conservative Unit Forecast
Figure 109: Home Theater LCD/LCOS Expected Unit Forecast
Figure 110: Home Theater LCD/LCOS Optimistic Unit Forecast
Figure 111: Home Theater LCD/LCOS Conservative Unit Forecast
Figure 112: AMOLED Expected Unit Forecast
Figure 113: Installed base of 3D Ready TVs
Figure 114: Sales of Accessory Kits for 3D Ready TVs
Figure 115: Installed Base of 3D ready TVs Capable of Watching 3D Content
Figure 116: World Wide 3D Digital TV Unit Forecast
Figure 117: World Wide Unit Sales of 3D-Ready TVs
Figure 118: Installed base of 3D Capable Systems (Conservative)
Figure 119: Installed base of 3D Capable Systems (Expected)
Figure 120: Installed base of 3D Capable Systems (Optimistic)

Table of Tables

Table 1: Stereoscopic Display Guidelines
Table 2: Some Recent and Upcoming 3D Major Motion Pictures
Table 3: Luminance Efficiency Values
Table 4: Co-Located Pixel 3D Options
Table 5: Time Sequential 3D Options
Table 6: Spatial Separation 3D Options
Table 7: 3D Projection Prospects - Co-Located Pixels
Table 8: 3D Projection Prospects - Time Sequential
Table 9: 3D AMLCD TV Overview
Table 10: Some Micropolarizer-based 3D AMLCD Monitors
Table 11: 3D Format Comparison Charts
Table 12: Dual-Stream and Frame Alternating 3D
Table 13: Anaglyphic 3D
Table 14: Spectral Encoding 3D
Table 15: Row Interleaved 3D
Table 16: Side-by-Side and Over-Under Anamorphic 3D
Table 17: Digital Spatial Compression
Table 18: Embedded Dual Stream 3D
Table 19: Checkerboard and Other Pixel-Shuffling Formats
Table 20: Foreground and Depth Map 3D
Table 21: Left and Right Views plus Depth Maps in Quadrant
Table 22: Foreground, Background and Depth Maps in Quadrant Formats
Table 23: Retail Price Increment for OEM to upgrade 3D-ready to 3DTV
Table 24: 3D Source Forecast Summary

2008 3D TELEVISION REPORT

Table of Contents

1. Executive Summary

2. Human Factors of 3D Stereo Perception

3. Existing Content for 3DTV

4. New 3D Content Creation

5. 2DTV Display Technologies

6. 3DTV Display Technologies

7. 3D Projection Systems

8. 3D AMLCD Television

9. 3D Plasma Television

10. 3D OLED Television

11. 3DTV Content Delivery

12. Analysis / Prospects for 3DTV

13. 3D GLOSSARY

Table of Figures

Table of Tables