Abstract
Report Objective:
The objective of this report is to supply product planners, technologists,
managers, engineers and researchers with the information needed to plan,
design and market LED- and laser-based ultraportable projectors that have
greater appeal to end users than these products have had to date. The
required information needed to plan these products includes a description of
the existing ultraportable market, the value proposition of existing products,
the problems with existing LED ultraportable projectors, performance data on
ultraportable projectors, cost information and component availability. In
addition, significant effort has been made to evaluate a number of product
entry and market growth strategies to aid in development of this market. All
key data including unit sales forecasts by sub-category and industry revenue
are forecast from 2008 - 2013.
Highlights:
- Evaluation of the price/performance ratio of existing ultraportable
projectors, including both lamp and LED illumination
- Problems with the existing LED-based ultraportable projectors
- Detailed discussion of the advantages of LED and laser illumination over
lamp illumination
- Analysis of ultraportable projectors' ability to meet market needs
- Roadmaps to guide the introduction of LED and laser-based ultraportable
projectors through 2012
- Details on batteries suited for battery powered projectors, including
weight, cost and performance forecasts through 2013.
- Discussion of the Philips Ujoy lamp and other reduced power UHP-type lamps
and their place in the ultraportable projector market.
- A review of the technical approaches to the imaging module in an
ultraportable projector including current status and roadmaps of suitable
microdisplay technologies
- BOM estimates for a variety of ultraportable projector configurations,
including ones with LED, laser and lamp illumination and DLP, 3LCD and color
sequential LCoS imaging technologies
- Detailed product entry and growth strategy evaluation
- Outputs of the detailed cost-performance model developed by Insight Media
- Unit sales forecasts for 10 different lumen output/light source technology
combinations through 2013
- Optimistic, expected and conservative unit sales forecasts through 2013
- Optimistic, expected and conservative revenue forecasts through 2013,
broken down by lumen output category and light source technology.
- SWOT Analysis of Lasers and LEDs in ultraportable projectors
- Profiles of 16 ultraportable projector manufactures known to have an
interest in LED-based products
Methodology:
This report draws extensively on LED and laser information and forecasts in
the Insight Media 2008 LED Projection Systems Report and the 2007 Laser
Projection Systems Report and applies it to the ultraportable market. Updated
information on LEDs and Lasers available after those reports were issued was
also incorporated. This ultraportable report draws on a variety of sources for
information on ultraportable markets, market needs and technology.
This includes:
- In-person, telephone and e-mail interviews with key people in the
ultraportable business,
- Trade show visits, including both the show floors and private suites,
- Forecasts and other information on projection systems and related topics
from other industry analysts
- News reports in the trade and general press
- Press releases from LED, laser, lamp and projector manufacturers
- Web-based information sources
- All available data was correlated to settle discrepancies. Forecasts,
especially BOM cost estimate forecasts, were checked with experts in the
industry with knowledge of the detailed cost structures of LEDs, lasers, lamps
and ultraportable projectors. Extensive Insight Media internal discussions
were conducted to challenge our ideas, assumptions and conclusions for this
report, to create what we believe is the most thought out and defensible
forecast for this emerging market segment.
Who Should Buy:
- This report should be purchased by manufacturers of ultraportable
projection systems, especially if they are considering systems based on LED or
laser illumination
- The report is of value to people planning research, development or
products for the ultraportable projector market
- Engineers and researchers involved in ultraportable projection systems
- Investors looking for information to support due diligence
- Anyone interested in the current or future ultraportable projector market
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