Abstract
The Need:
Vehicular Head Up Displays (HUDs), which are viewed through the windshield and
present imagery overlaid on the operator' s real worldview, have been a vital
part of tactical military airplanes since the 1970s, where they are essential
for successful mission execution. More recently, these displays have moved
into the mainstream of civil aircraft (transports and business jets), where
they are instrumental in improving safety and all-weather operability. HUDs
have long occupied a niche in the automotive market as well. But as HUD
technologies and the level of information available for display in vehicles
continue to improve, developers and suppliers want to know if their limited
market share will increase, based on considerations of safety and convenience.
Early avionic HUDs used CRT image sources, while first- and second-generation
automotive HUDs were often based on segmented incandescent or vacuum
fluorescent displays. In a convergence of technologies, modern HUDs,
regardless of market segment, are incorporating active matrix digital imagers
with long-life solid-state illuminators (LEDs or lasers). Scanned laser
technology is demonstrating its viability in automotive markets as well.
These advances in HUD technology and performance improvements are expected to
continue, and to open new opportunities for HUD users, manufacturers and their
suppliers. As a result, there is a need for an evaluation of digital,
solid-state HUD technologies, price and performance, and comparison of these
parameters to the existing and forecast markets for HUDs across a range of
potential applications.
Report Objective:
The objective of this report is to provide product managers, business
planners, technologists, engineers, vehicle designers, system integrators and
users with the information needed to evaluate new applications for digital
HUDs, as well as the performance features and essential technologies needed to
make them possible. The required information needed to make these decisions,
including technology solution, technology trends, performance data, cost
information, sales and market opportunities are forecast from 2009 thru 2017.
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