Report: The Global IP-Based Application Services Market 2008

Chapter - I

Executive Summary
1.1 Introduction & Definitions
1.2 VoIP as a Non-Starter
1.3 Key IP Service Trends
- 1.3.1 Residential Video Telephony Market
- 1.3.2 Fixed Mobile Convergence
- 1.3.3 File Sharing/Downloading & Multimedia Messaging
- 1.3.4 Streaming Services
- 1.3.5 Location-Based Services
- 1.3.6 Presence Based Services
1.4 Market Forecast

Chapter - II

IP Network and Services Fundamentals
2.1 Introduction
2.2 IP Applications Services Definitions
2.3 Differences between IP Networks and the PSTN
- 2.3.1 Native IP vs. IP-Enabled Networks
- 2.3.2 Network Architectures
- 2.3.3 The Limitations of the Intelligent Network
2.4 IP Applications Services Protocols
- 2.4.1 Protocols vs. Architectures
- 2.4.2 The IP Suite of Protocols
- 2.4.3 Media Protocols
  - 2.4.3.1 Real-Time Transport Protocol (RTP)
  - 2.4.3.2 RTP Control Protocol (RTCP)
  - 2.4.3.3 Real-Time Streaming Protocol (RTSP)
- 2.4.4 Signaling Protocols
- 2.4.5 Gateway Protocols
  - 2.4.5.1 Media Gateway Controller Protocol/Megaco Overview
  - 2.4.5.2 Media Gateway Controller Protocol Functionality
2.5 H.323
- 2.5.1 Overview
- 2.5.2 Architecture
- 2.5.3 Protocols
- 2.5.4 Call Procedure
- 2.5.5 Network Element Protocol Support
2.6 SIP
- 2.6.1 Overview
- 2.6.2 Architecture
- 2.6.3 Protocols
- 2.6.4 Call Procedure
- 2.6.5 Network Element Protocol Support
2.7 Softswitch Architecture
- 2.7.1 Softswitches/Media Gateway Controllers
- 2.7.2 Media and Signaling Gateways
- 2.7.3 Media Servers
- 2.7.4 Application Servers
2.8 Enablers for IP-Based Application Services
- 2.8.1 Data Transmission and Encoding Technologies
- 2.8.2 End-User Equipment Technologies
- 2.8.3 Presence Enabler Standards
2.9 IP Multimedia Subsystem (IMS)
- 2.9.1 Aim
- 2.9.2 Architecture
  - 2.9.2.1 Transport Layer
  - 2.9.2.2 IMS Core Layer

Chapter - III

IP Services Architecture and Operation
3.1 Overview
3.2 Residential Video Telephony (RVT)
- 3.2.1 Definitions
- 3.2.2 Service Implementation Requirements
  - 3.2.2.1 Video Telephony-Enabled End-User Device
  - 3.2.2.2 High-Speed Data Network
  - 3.2.2.3 Video Telephony Standards
  - 3.2.2.4 Other Network Elements
- 3.2.3 Service Implementation
  - 3.2.3.1 Wireline RVT Implementation
  - 3.2.3.2 Wireless RVT Implementation
  - 3.2.3.3 Wireless-Wireline Interworking
3.3 Fixed Mobile Convergence (FMC)
- 3.3.1 Definitions
- 3.3.2 Service Implementation Requirements
  - 3.3.2.1 Wireless Network
  - 3.3.2.2 Metro Area Network (MAN)
  - 3.3.2.3 Local Area Network (LAN) / Personal Area Network (PAN)
  - 3.3.2.4 Service Facilitators: UMA, SIP
- 3.3.3 Service Implementation
  - 3.3.3.1 The SIP-Based Network Application Server Approach
  - 3.3.3.2 The UMA Approach with SIP Migration
3.4 File Sharing
- 3.4.1 Definitions
- 3.4.2 Service Implementation Requirements
  - 3.4.2.1 Fixed Line Peer-to-Peer Network
  - 3.4.2.2 Mobile Peer-To-Peer Network
  - 3.4.3 Service Implementation
3.5 Streaming
- 3.5.1 Definitions
- 3.5.2 Service Implementation Requirements
  - 3.5.2.1 Content Providers
  - 3.5.2.2 Encoder
  - 3.5.2.3 Content Delivery Network (CDN)
  - 3.5.2.4 Media Gateway/Proxy
  - 3.5.2.5 Enabling Wireless Networks
  - 3.5.2.6 End-User Device
- 3.5.3 Service Implementation
3.6 Location Based Service (LBS)
- 3.6.1 Definitions
- 3.6.2 Service Implementation Requirements
  - 3.6.2.1 Positioning Technologies and Elements
  - 3.6.2.2 Gateways
  - 3.6.2.3 LBS Applications and Services
  - 3.6.2.4 Geographical Information System Content Server
- 3.6.3 Service Implementation
  - 3.6.3.1 Control Plane Approach
  - 3.6.3.2 User Plane Approach
3.7 Presence-Based Service (PBS)
- 3.7.1 Definitions
- 3.7.2 Service Implementation Requirements
  - 3.7.2.1 Standards
  - 3.7.2.2 PBS Clients
  - 3.7.2.3 PBS Applications
- 3.7.3 Service Implementations

Chapter - IV

IP-Based Enhanced Services Selected Case Studies
4.1 Summary
4.2 Why the Distribution of Case Studies?
4.3 NTT DoCoMo
- 4.3.1 Enhanced Services Offerings: Video Conferencing
  - 4.3.1.1 Service Launch
  - 4.3.1.2 Features
  - 4.3.1.3 End-User Equipment
  - 4.3.1.4 Calling Plans
- 4.3.2 Technical Environment
- 4.3.3 Marketing Strategies
  - 4.3.3.1 Leveraging Massive Numbers and Improving Margins
  - 4.3.3.2 Engaging Vendors
  - 4.3.3.3 Intellectual Property Development
- 4.3.4 Other RVT Players
4.4 British Telecom (BT)
- 4.4.1 Enhanced Services Offerings: Fixed Mobile Convergence
  - 4.4.1.1 Service Launch
  - 4.4.1.2 End-User Equipment
  - 4.4.1.3 Features
  - 4.4.1.4 Calling Plans
- 4.4.2 Technical Environment
- 4.4.3 Marketing Strategies
  - 4.4.3.1 Pre-Launch Surveys
  - 4.4.3.2 Launch Strategy
- 4.4.4 Customer Response
- 4.4.5 North American FMC Players
4.5 T-Mobile USA
- 4.5.1 Service Launch
- 4.5.2 End-User Equipment
- 4.5.3 Calling Plans
- 4.5.4 Technical Environment
- 4.5.5 Salient Business Implications for T-Mobile USA FMC
4.6 AT&T Wireless
- 4.6.1 Enhanced Services Offering
  - 4.6.1.1 Service Launch
  - 4.6.1.2 Features
  - 4.6.1.3 End-User Equipment
  - 4.6.1.4 Calling Plans
- 4.6.2 Technical Environment
- 4.6.3 Marketing Strategies
  - 4.6.3.1 Synergy for AT&T and nuTsie
4.7 Telstra
- 4.7.1 Enhanced Services Offering
  - 4.7.1.1 3G services
  - 4.7.1.2 Broadband Internet
  - 4.7.1.3 Hosting and Content Delivery Network Services
- 4.7.2 Technical Environment
- 4.7.3 Marketing Strategies
  - 4.7.3.1 Leveraging Leadership Position
  - 4.7.3.2 Focus on Sports
  - 4.7.3.3 Data Centers / ISP Correlation
  - 4.7.3.4 IMS / NGN Compliance Steps
  - 4.7.3.5 Control Over Content
  - 4.7.3.6 Outsourcing Techno-Marketing Initiatives
- 4.7.4 North American Streaming Players
4.8 SK Telecom
- 4.8.1 Enhanced Services Offering
  - 4.8.1.1 Service Launch
  - 4.8.1.2 End-User Equipment
  - 4.8.1.3 Features
  - 4.8.1.4 Calling Plans
- 4.8.2 Technical Environment
- 4.8.3 Marketing Strategies
  - 4.8.3.1 Market Scenario
  - 4.8.3.2 Business Challenge
  - 4.8.3.3 Segmentation
  - 4.8.3.4 Global Markets
- 4.8.4 North American LBS Players
4.9 Turkcell
- 4.9.1 Enhanced Services Offerings
  - 4.9.1.1 IM: Service Launch
  - 4.9.1.2 IM: Features
  - 4.9.1.3 IM: End-User Equipment
  - 4.9.1.4 IM: Talk Plans
  - 4.9.1.5 Push-To-Talk: Service Launch
  - 4.9.1.6 Push-To-Talk: Features
  - 4.9.1.7 Push-To-Talk: End-User Equipment
  - 4.9.1.8 Push-To-Talk: Calling Plans
- 4.9.2 Technical Environment
- 4.9.3 Marketing Strategies
  - 4.9.3.1 Preserving Market Leadership
  - 4.9.3.2 ARPU Challenge
  - 4.9.3.3 Enhanced Presence Offerings Roadmap
  - 4.9.3.4 GSMA Initiative
- 4.9.4 North American IM and PTT Players

Chapter - V

Equipment Vendors
5.1 Overview
- 5.1.1 Application Servers, Media Servers, and Gateways
- 5.1.2 The Client
- 5.1.3 Protocols, Standards & Architectures
- 5.1.4 Vendor Summary
- 5.1.5 Vendor Selection Criteria
5.2 Airvana Inc.
5.3 Akamai Technologies
5.4 Cerulean Studios
5.5 Colibria
5.6 Ericsson
5.7 Innoace Co. Ltd
5.8 Kineto Wireless
5.9 Melodeo Inc.
5.10 Movius
5.11 Openwave Systems Inc.
5.12 Oz Communications Inc.
5.13 Radvision Ltd.
5.14 Real Networks
5.15 Sharman Networks (Kazaa)
5.16 SiRF Technology Holdings Inc.
5.17 Telcordia Technologies
5.18 TruePosition
5.19 Verisign

Chapter - VI

Market Forecast
6.1 Introduction
6.2 Methodology
- 6.2.1 Market Analysis Structure
- 6.2.2 Addressable Market Methodology
6.3 Overview of Global Trends in Broadband Wireline
- 6.3.1 Broadband Internet Access
- 6.3.2 Voice over IP (VoIP)/Broadband
6.4 Global Trends in Wireless
6.5 Global IP Services Market
6.6 Residential Video Telephony (RVT)
- 6.6.1 Market Status
- 6.6.2 Video Telephony Market
6.7 Fixed Mobile Convergence (FMC)
- 6.7.1 Market Status
- 6.7.2 Fixed Mobile Convergence Market Forecast
6.8 File Sharing/Downloading and Multimedia Messaging
- 6.8.1 File Sharing/Downloading and MMS Market Status
- 6.8.2 File Sharing/File Downloading
6.9 Streaming Services
- 6.9.1 Streaming Services Market Status
- 6.9.2 Streaming & IPTV Services Market Status
  - 6.9.2.1 Streaming Services Market Forecast
  - 6.9.2.2 IPTV Market Forecast
6.10 Location-Based Services (LBS)
- 6.10.1 Location-Based Services Market Status
- 6.10.2 Location-Based Services Market Forecast
6.11 Presence-Based Services (PBS)
- 6.11.1 Mobile Instant Messaging
- 6.11.2 Push-to-Talk (PTT)
- 6.11.3 Presence-Based Market Forecast

Table of Figures

Chapter - I

I-1 Worldwide IP Services Market by Service Type, 2008-2013

Chapter - II

II-1 Protocols for Real-Time Communications
II-2 MGCP Architecture
II-3 Typical H.323 Network Architecture
II-4 Example of an H.323 Call Flow
II-5 Basic Components of a SIP Network
II-6 Example of a SIP Call Flow in Proxy Mode
II-7 SIP Network Interconnection with the PSTN
II-8 Softswitch Architecture
II-9 Presence Notification using SIMPLE
II-10 IMS Architecture

Chapter - III

III-1 Wireline RVT Implementation Architecture - H.323
III-2 Wireline RVT Implementation Architecture - SIP
III-3 Wireless RVT Implementation Architecture
III-4 3G-324M-H.3.23 RVT Interworking Implementation Architecture
III-5 3G-324M-SIP RVT Interworking Implementation Architecture
III-6 SIP Based FMC Implementation
III-7 UMA Based FMC Implementation
III-8 Expanded Business Case for UMA
III-9 Wireless Peer-to-Peer Implementation
III-10 Wireless/Wireline Peer-to-Peer Implementation
III-11 Wireless/Wireline Streaming Implementation
III-12 Control Plane LBS Implementation
III-13 User Plane LBS Implementation
III-14 OMA-IMPS Architecture
III-15 OMA-IMPS Service Elements

Chapter - IV

IV-1 Wireless Video Conferencing Screen Display
IV-2 Wireless Video Conferencing Booking Using i-Mode
IV-3 Wireless Video Conferencing Profile Registration Using i-Mode
IV-4 Wireless Video Conference Details Using i-Mode, Email, and SMS
IV-5 Booking Wireless Video Conference Details Using the Internet
IV-6 Participant Registration Screen as Displayed on the Internet
IV-7 FOMA Dual Mode Phone Architecture
IV-8 nuTsie Playlist Sharing Mechanism
IV-9 Subscriber Registration on nuTsie
IV-10 nuTsie Metadata File Uploading Mechanism
IV-11 Subscriber Mobile Phone Registration on nuTsie
IV-12 Stream Ordering Process, Step 1
IV-13 Stream Ordering Process, Step 2
IV-14 Stream Ordering Process, Step 3
IV-15 Stream Ordering Process, Step 4
IV-16 Stream Ordering Process, Step 5
IV-17 Stream Ordering Process, Step 6
IV-18 SK Telecom' s Customer Segmentation Presentation

Chapter - VI

VI-1 Broadband Subscribers per 100 People, Top 30 Economies, 2007
VI-2 Worldwide Distribution of In-Service Networks by Type, 2006 and 2008
VI-3 Distribution of Forecasted IP Service Revenues
VI-4 Worldwide IP Service Revenue Distribution by Region
VI-5 IP Service Revenue Distribution by Wireline and Wireless
VI-6 Res. Video Telephony Paying Subscriber Distribution by Wireline & Wireless
VI-7 Res. Video Telephony Rev. Distribution by Wireline & Wireless
VI-8 Res. Video Telephony Rev. Distribution by Region
VI-9 Wireline Residential Video Telephony Rev. Distribution by Region
VI-10 Wireless Video Telephony Rev. Distribution by Region
VI-11 Fixed Mobile Convergence Rev. Distribution by Region
VI-12 MMS/File Downloading Paying Subscriber Distribution by Wireline & Wireless
VI-13 File Sharing/File Downloading Rev. Distribution by Wireline & Wireless
VI-14 File Sharing/File Downloading Rev. Distribution by Region
VI-15 Worldwide Dist. of Paid Streaming & IPTV Services by Service Type
VI-16 Worldwide Streaming & IPTV Revenue Dist. by Region
VI-17 Audio/Video Streaming Services (non-IPTV) Rev. Dist. by Internet and Mobile
VI-18 Audio/Video Streaming Services (non-IPTV) Rev. Dist. by Region
VI-19 IPTV Revenue Distribution by Region
VI-20 IPTV Subscribers Distribution by Region
VI-21 Location-Based Services Rev. Dist. by Region
VI-22 Presence-Based Services Rev. Dist. by Region
VI-23 Mobile Instant Messaging Services Rev. Dist. by Region
VI-24 Push-To-Talk Services Rev. Dist. by Region

Table of Tables

Chapter - III

III-1 Residential Video Telephony Vendor Offerings
III-2 Fixed Mobile Convergence Vendor Offerings
III-3 File Sharing Vendor Offerings
III-4 Streaming Vendor Offerings
III-5 Streaming Vendor Offerings
III-6 Presence-Based Service Vendor Offerings

Chapter - IV

IV-1 Case Study Summary
IV-2 BT Fusion Postpaid Call Rates
IV-3 BT Fusion Prepaid Call Rates
IV-4 T-Mobile USA Plan Categories
IV-5 Subscriptions for FOXTEL mobile services for Telstra subscribers

Chapter - V

V-1 Vendor Distribution by Application Type
V-2 Vendor Distribution by Product Type
V-3 Vendor Offerings per Case Studies

Chapter - VI

VI-1 Worldwide Wireless Monthly ARPU, 2008-2013
VI-2 Sample Monthly Subscription Costs in N. Am. Used In 2008 Forecast Models
VI-3 Average Cost per Mobile Minute of Use by Region
VI-4 Broadband Penetration as a Percentage of Households
VI-5 Worldwide Broadband Lines
VI-6 Percent of Broadband Consumers Adopting VoIP
VI-7 Number of Consumer Broadband Lines with Wireless Home Networking
VI-8 Worldwide Wireless Penetration as a Percentage of Population
VI-9 Worldwide 3G Subscribers
VI-10 Worldwide In-Service Networks by Mobile System Type
VI-11 Worldwide IP Services Market by Service Type
VI-12 Worldwide IP Services Market by Region
VI-13 Worldwide Residential Video Telephony Service Paying Subscribers
VI-14 Residential Video Telephony Service Revenues
VI-15 Wireline Residential Video Telephony Service Revenues
VI-16 Wireless Residential Video Telephony Service Revenues
VI-17 Worldwide Fixed Mobile Convergence Subscribers
VI-18 Worldwide Market for Fixed Mobile Convergence Service
VI-19 Percentage of Mobile Users in US, Germany, UK and France Consuming Mobile Content/Applications
VI-20 Worldwide MMS/File Downloading Paying Subscribers
VI-21 File Sharing/File Downloading Services Revenues
VI-22 Wireline File Sharing/File Downloading Services Revenues
VI-23 Wireless File Sharing/File Downloading Services Revenues
VI-24 Worldwide Subscribers for Paid Streaming & IPTV Services
VI-25 Worldwide Total Streaming & IPTV Revenues by Region
VI-26 Worldwide Audio/Video Streaming Services Revenues
VI-27 Worldwide Wireline Streaming Services Revenues (non-IPTV),
VI-28 Worldwide Wireless Streaming Services Revenues
VI-29 Worldwide Wireline IPTV Services Revenue
VI-30 Worldwide Location-Based Subscribers
VI-31 Worldwide Location-Based Services Service Revenues
VI-32 Worldwide Presence-Based Services Subscribers
VI-33 Worldwide Presence-Based Services Revenue
VI-34 Worldwide Mobile Instant Messaging Services Revenues
VI-35 Worldwide Push-To-Talk Services Revenues

The Global IP-Based Application Services Market 2008 - 2013

Table of Contents

Chapter - I

Chapter - II

Chapter - III

Chapter - IV

Chapter - V

Chapter - VI

Table of Figures

Chapter - I

Chapter - II

Chapter - III

Chapter - IV

Chapter - VI

Table of Tables

Chapter - III

Chapter - IV

Chapter - V

Chapter - VI