Abstract
“Intense competition is forcing many vendors and operators to
drastically change their business models or risk dropping out of the market as
economies of scale, brand power and distribution become key metrics to
determine success.”David McQueen, Principal Analyst, Informa
Tlecoms & Media.
Although the economic downturn has impacted on handset replacements, reducing
sales to single-digit growth for the first time since 2001, the market is
still massive with over 1 billion units sold annually. To survive the global
recession handset manufacturers have had to scale back the size of their
portfolios and look at ways to differentiate their products and cut costs.
Having a source you can rely on for the latest industry analysis and forecasts
has never been so crucial. With a proven track record for over a decade, the
11th edition of Future Mobile Handsets will help you to position your company
and products to compete in 2010 and beyond.
Over 350-pages packed with:
- Expert analysis - tracking trends in segmentation, technologies,
components and features
- Forecasts to 2014 - 60 extensive datasets by region and technology
- Regional & country profiles - the state-of-the-industry worldwide
- Exclusive industry survey - very latest handset market opinion
- Company profiles & strategies - Over 25 major players evaluated
across the value chain
All the key issues answered:
- Who are the major players in the handset value chain and why?
- What are the latest segmentation trends and strategies?
- Where could opportunities from the global downturn emerge?
- Which features, technology and software are offering a competitive edge?
- Just how much has the global recession affected the outlook for handset
sales
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