Abstract
Global Mobile Strategies for Quadruple Play critically evaluates the current
development of quadplay strategies and their ramifications for both telecoms
and media companies.
Coverage includes:
- Strategic market overview - comprehensive review of quadplay
strategies and the different approaches to the market
- Quadplay value chain - gain insight to the current and evolving
relationships between telecoms and media providers
- Potential risks - Quadplay service provision is pitching at least
three, and sometimes four, industry groups into ever increasing direct
competition with one another. Each group holds a legacy position in its own
market that it wishes to defend.
- Regional analysis - business intelligence covering 11 different
markets, the quadplay contenders and significant others
- Detailed case studies - discover the strategies of 42 different
operators including Vodafone, Virgin, T-Mobile, Telefonica, Orange, NTT
DoCoMo, SK Telecom and Sprint Nextel
This Management Report will enable you to:
- Evaluate the different approaches being adopted for quadplay
service provisioning by fixed carriers, mobile operators and cable/satellite
companies
- Identify the threats and ramifications of current market
developments and understand their wider strategic impact
- Understand how pure mobile operators will compete with full-service
incumbents
- Assess how well telecoms operators are positioned to compete
against the cable/satellite companies
- Research the business strategies of 42 companies in eleven of the
world's most important markets
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