Abstract
"40% growth in consumer buzz relating to mobile games in past 12 months,
indicating growing levels of consumer interest in mobile gaming. " Source
Mobile Games: End User Opinion
Mobile Games: End User Opinion report provides the very latest insights into
how consumers are using Mobile Games, an essential knowledge provider in a
fast growing area. ,
Key Coverage
Exclusive Consumer Opinion
- Mobile Games are a key focus for mobile operators globally, the report
provides a great opportunity for games publishers to extend their main
franchises and improve growth
- Identify what end-users discuss about specific games and what games they
want to play more of
- Mobile Games are facing stiff competition from portable gaming platforms
like the Sony PSP and the Nintendo DS. Publishers and Operators need to know
where and how mobile games compare against this competition
- Discover what the reasons behind why compared to last year, sentiment is
more negative: while positive sentiment grew by 4%, and negative sentiment
increased sharply by 159%.
- Analyse why value for money was not a significant area of consumer
discussion with just 13% of buzz
Market Data
Gamers love gaming and they especially love being able to play games wherever
and whenever they chose. This sentiment has been the key driver behind the
success of portable gaming platforms such as the Nintendo DS and Sony PSP.
However, the most ubiquitous portable device is a mobile phone.
This makes it the perfect platform for games developers and operators to
provide gamers with the content they crave. Yet, mobile gaming is not as
commonplace as dedicated, portable devices. This report aims to provide
answers as to why this is.
Mobile Games: End User Opinion is based on a detailed survey of online discussion looking into the following areas:
- What do users think of mobile games titles themselves?
- What are consumers saying about the pricing of mobile games?
- How have attitudes and opinions changed over the last 12 months
- Comparison of mobile games and dedicated gaming platforms
- Country specific analysis for Germany, UK, US and France
Key Issues Addressed
- What do consumers really think of mobile games?
- What do end-users think of the usability?
- Is screen size and comfort really a problem in mobile gaming?
- What is it about the mobile gaming experience that really engages
consumers?
- Is the battery life of current generation handsets a barrier to wider
usage?
- What do consumers want to see improved about mobile games?
- How does mobile gaming compare to dedicated gaming platforms?
Who should read this report
- Operators
- Handset vendors
- Platform Developers
- Solution providers
- Content Providers
- Games publishers
Countries / Sectors / Companies Covered
- Country specific analysis
- France
- Germany
- UK
- US
However can be adapted to all mobile games geographic regions:
- Subject areas
- Buzz by topic
- Buzz comparison 2005/6
- Content
- Ease of use
- Restrictions
- Value for money
- Use cases
- Analysis by country
- Nintendo DS
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