Online TV and Video - Beyond User-Generated Content

Table of Contents

Staff

CHAPTER 1

• EXECUTIVE SUMMARY
• Top 3 online video countries by revenues(US$ million)

CHAPTER 2

• FORECASTS
  • Online video services: Total revenues(US$ million)
  • Top 10 online video countries by revenues
  • Online video services: A la carte download and streaming revenues (US$ million)
  • Online video services: Revenue breakdown(2012)
  • Broadband subscriber numbers (000)
  • Top 5 broadband subscriber markets (000)
  • Broadband penetration of households (%)
  • Broadband subscriber numbers (000)
  • Broadband penetration of households (%)
  • Online video services: A la carte download and streaming revenues (US$ million)
  • Online video services: Subscription service revenues (US$ million)
  • Online video services total: A la carte + subscription (US$ million)
  • Total advertising revenues (US$ million)
  • Online advertising revenues (US$ million)
  • Online video services: Advertising revenues(US$ million)
  • Online video services ad revenues as a % of online ad revenues (%)
  • Online video services: Total revenues(US$ million)
  • Online video services: Annual revenue per broadband household (US$)

CHAPTER 3

• OVERVIEW
• Broadband growth
  • Top 10 countries by fixed broadband subscribers in 2006 and 2011
• Intense competition
• Free for how long?
  • Key reasons to download/stream full-length TV programmes on home PC
  • Key reasons for streaming/downloading video content on PC
• The YouTube effect
  • YouTube downstream visits to TV entertainment sites
  • YouTube downstream visits to movie entertainment sites
• Going it alone?
• Hot property vs. fit to burst
  • Share of European households with at least one PC
• Business models
• Internet on-demand
• Studio moves
• Next step distribution

CHAPTER 4

• MONETISING TV ONLINE
• Overview
  • Legitimate video download services
  • Pirate vs. legitimate video download genres
• Advertising
  • Major studios advertising costs by media (% of total)
• YouTube
  • YouTube vs. Google Video: Worldwide minutes of use per visitor
• Challenges
• Hybrid
• Popularity-based
• Majors' activity
• Streaming vs. downloads
  • Device used to watch MovieLink downloads
• Bridging the PC-TV Divide
• Centralised models
• Market development
• History lesson
• Releasing strategy and distribution
• windows
• The value of shorts

CHAPTER 5

• CONTENT
• Overview
• Traditional broadcaster activity
• Content search
  • Methods of locating online video content in the US
• Content providers
  • Comparison of Internet-based major movie download services (Nov 2006)
  • UK download-to-own and download-to-rent services
  • German download-to-own and download-to-rent services
  • French download-to-own and download-to-rent services
  • Other European download-to-own and download-to-rent services
  • Demographic profile of US visitors to YouTube June 2006
• Next generation distribution

CHAPTER 6

• THE LEGAL MINEFIELD
• Overview
  • Video hosting website metrics for three months ending May 2006
• Legal action as leverage
• Social networking websites ranked by market share of US visits (September 2006)
  • Demographic profile of visitors to select social networking sites for August 2006 (%)
• The rights challenge
• Sports rights
• Appealing to advertisers
• Next generation P2P
  • Breakdown of 676 stream related sites (December 2006)
• The benefits of ' getting clipped'
  • P2P TV players