Abstract
“
The UK mobile content market was worth £661 million in 2006: 50% of that
revenue came from the 25-34 year old demographic
”
The majority of mobile operators are sitting on a wealth of customer meta
data, yet will not make this information readily available for content
providers and advertising agencies intent on getting a share of the wireless
UK market worth £20 billion.
Key Coverage
- What is the size of the UK mobile content and services market?
- What is the biggest missed opportunity of the mobile operators to date?
- How much will consumers pay for mobile TV?
- Is the UK market ready for all-you-can-eat flat-rate data tariffs?
- What services do consumers want on their device?
- How receptive to advertising are mobile consumers?
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