Abstract
“The online model is dominating the mobile space today with banner ads
and sponsored links rapidly becoming the norm. But advertising and creative
agencies are seeking new concepts to engage and interact with consumers in a
personalised and contextualised manner. The converged worlds of mobile and
advertising represent a phenomenal opportunity, but mobile advertising per se
is only at an embryonic stage. ”
The report focuses on the latest developments within mobile advertising.
Including: the introduction of ad-funded content on 3 UK; the burgeoning
off-portal market and its relationship with the operator portals; the battle
for real estate and the emergence of on-device portals; what impact will
mobile advertising have on mobile entertainment revenues; which brands
“get” mobile advertising. As well as case studies on Coke Cola,
Sony Pictures, Peugeot to name but a few.
Key areas discussed include:
- Global mobile advertising forecasts 2007-2012
- The need for viable, standardised metrics
- Case studies of mobile advertising campaigns
- Understanding and incorporating regulation to ensure maximum impact of
mobile advertising
- Who are the mobile consumers
Essential reading for:
- Media brands, advertising agencies and content providers -
Discover the opportunities that are available in mobile advertising sector,
identify the revenue growth opportunities, business models
- Technology providers - Analyse the technology provisions and the
changing roles of traditional advertising media
- Global and location based brands and advertisers - Learn about the
regional differences
- Mobile Operator - Gain insight into the market trends and how it
is likely to change over the next 5 years
- Content and search aggregators - Find out where the prospective
revenues are in the sector.
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