Abstract
“The ultimate report providing in-depth intelligence on mobile music in
this expanding sector.”
Now in its 5th edition Mobile Music provides forecasts to 2012 together
with thorough descriptions of all the different ways music is used via the
mobile. The report discusses and concentrates on the market dynamics that are
at play across different regions and gives a clear insight into reasons for
growth and decline across the industry.
Key questions and topics addressed in this report:
- Gain valuable insight into the growth and decline of key content segments
and what is driving these changes
- How important are ringback tones to the mobile music industry and how can
the European markets imitate the success seen in Asia?
- What are the hurdles that stand between mobile music and revenues that
will rival the online stores?
- Sideloading and piracy - just how big an impact are these having on the
bottom line?
- Pricing is key to the growth of mobile music, but what has been shown to
capture user interest and what has left them cold?
- What is the real impact of the iPhone on the mobile music industry?
- Ringback tone growth is stifled in Europe, but do off-portal services hold
the key to unlocking revenue?
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