Mobile Music (5th Edition)

Table of Contents

• EXECUTIVE SUMMARY

• MARKET SEGMENTATION, PRICING AND BUSINESS MODELS
• Introduction
• Ringtones
• Monophonic tones
• Polyphonic ringtones
• Realtones
• The demand for user generated ringtones
  • Figure 2.1: Percentage of subscribers that created their own ringtone, November 2007
• The future of ringtones
  • Figure 2.2: Sony BMG mobile product growth
• Full track downloads (FTDs)
  • Figure 2.3: EZ Chaka-Uta Full downloads, January 2005-September 2007
• Streaming
• Ringback tones
  • Figure 2.4: User preference for ringback tone access
  • Figure 2.5: Ringback tones as a proportion of mobile revenues, October 2007
  • Figure 2.6: Ringback tone revenue breakdown, October 2007
• Taking ringback tones off-portal
• Business models for mobile music
  • Figure 2.7: Global mobile entertainment revenues, 2007-2012
  • Figure 2.8: Mobile music services, selected global operators, by category
  • Figure 2.9: Mobile music services, selected operators
• Model 1: One-off payment
• Model 2: Subscriptions
• Model 3: Subsidised
• What' s next for mobile music?

• REGIONAL ANALYSIS AND FORECASTS
• Methodology
• Market overview
  • Figure 3.1: Percetange of subscribers who purchased a ringtone in selected regions, November 2006-November 2007
  • Figure 3.2: Ringback tone subscribers and awareness, August 2007
  • Figure 3.3: Subscribers sideloading vs. downloading OTA, September 2007
  • Figure 3.4: Global mobile music users by segment, 2007-2012
  • Figure 3.5: Global mobile music revenues by segment, 2007-2012
• North America
  • Figure 3.6: Sprint mobile music advertisement
  • AT&T Wireless
  • Telus
  • Rogers Wireless
  • Bell Wireless
    • Figure 3.7: US mobile music users, 2007-2012
    • Figure 3.8: US mobile music revenues, 2007-2012
    • Figure 3.9: Canada mobile music users, 2007-2012
    • Figure 3.10: Canada mobile music revenues, 2007-2012
    • Figure 3.11: North America mobile music users, 2007-2012
    • Figure 3.12: North America mobile music revenues, 2007-2012
• Latin America
  • Mexico
  • Brazil
    • Figure 3.13: Brazil mobile music users, 2007-2012
    • Figure 3.14: Brazil mobile music revenues, 2007-2012
    • Figure 3.15: Latin America mobile music users, 2007-2012
    • Figure 3.16: Latin America mobile music revenues, 2007-2012
• Asia Pacific
  • Figure 3.17: South East Asia: the value of mobile recorded music sales, 2006
  • Figure 3.18: Asia Pacific (developed) mobile music users, 2007-2012
  • Figure 3.19: Asia Pacific (developed) mobile music revenues, 2007-2012
  • Figure 3.20: Asia Pacific (emerging) mobile music users, 2007-2012
  • Figure 3.21: Asia Pacific (emerging) mobile music revenues, 2007-2012
  • Figure 3.22: Asia Pacific mobile music users, 2007-2012
  • Figure 3.23: Asia Pacific mobile music revenues, 2007-2012
• China
  • Figure 3.24: Market shares of the major record labels in China, 2005 and 2006
  • Figure 3.25: China mobile music users, 2007-2012
  • Figure 3.26: China mobile music revenues, 2007-2012
• India
  • Figure 3.27: Mobile radio pricing
  • Figure 3.28: India mobile music users, 2007-2012
  • Figure 3.29: India mobile music revenues, 2007-2012
• Japan
  • Figure 3.30: KDDI Chaka-Uta Full full track download service, January 2005-February 2007
  • Figure 3.31: Digital music sales in Japan, 2006
  • Figure 3.32: Japan mobile music users, 2007-2012
  • Figure 3.33: Japan mobile music revenues, 2007-2012
• New Zealand
• South Korea
  • Figure 3.34: SKT MelOn service
  • Figure 3.35: South Korea mobile music users, 2007-2012
  • Figure 3.36: South Korea mobile music revenues, 2007-2012
• Europe
  • Figure 3.37: Western Europe mobile music users, 2007-2012
  • Figure 3.38: Western Europe mobile music revenues, 2007-2012
  • Figure 3.39: Eastern Europe mobile music users, 2007-2012
  • Figure 3.40: Eastern Europe mobile music revenues, 20007-2012
  • Figure 3.41: Europe mobile music users, 2007-2012
  • Figure 3.42: Europe mobile music revenues, 2007-2012
• France
  • Figure 3.43: Orange World monthly tariffs
  • Figure 3.44: Cost of mobile music services in France, 2007
  • Figure 3.45: France mobile music users, 2007-2012
  • Figure 3.46: France mobile music revenues, 2007-2012
• Germany
  • Figure 3.47: Germany mobile music users, 2007-2012
  • Figure 3.48: Germany mobile music revenues, 2007-2012
• Italy
  • Figure 3.49: Cost of mobile music services in Italy, 2007
  • Figure 3.50: Italy mobile music users, 2007-2012
  • Figure 3.51: Italy mobile music revenues, 2007-2012
• Spain
  • Figure 3.52: Spain mobile music users, 2007-2012
  • Figure 3.53: Spain mobile music revenues, 2007-2012
• Switzerland
• UK
  • Figure 3.54: UK mobile music users, 2007-2012
  • Figure 3.55: UK mobile music revenues, 2007-2012
• Russia
  • Figure 3.56: Russia mobile music users, 2007-2012
  • Figure 3.57: Russia mobile music revenues, 2007-2012
• Africa
  • West Africa
    • Figure 3.58: Africa mobile music users, 2007-2012
    • Figure 3.59: Africa mobile music revenues, 2007-2012
  • Middle East
    • Israel
      • Figure 3.60: Middle East mobile music users, 2007-2012
      • Figure 3.61: Middle East mobile music revenues, 2007-2012

• MOBILE MUSIC DEVICES AND TECHNOLOGY
• Introduction
• Music phones
  • Figure 4.1: Method of loading music to phone
• Mobile handset vendors
• Nokia
  • Figure 4.2: Nokia music handsets
  • Strategy
• Motorola
  • Figure 4.3: Motorola music phones
  • Strategy
• Samsung
  • Strategy
• Sony Ericsson
  • Figure 4.4: Sony Ericsson music phones
  • Strategy
• Apple Inc
  • iPod
  • iPhone
    • Figure 4.5: Apple iPhone
  • Strategy
• Music recognition software
  • Shazam Entertainment
    • Figure 4.6: Shazam usage by client type
  • Gracenote
  • Hingi