Abstract
“High-level overview of this global market, examining the emerging
trends, providing exclusive forecasts to 2012 and NEW case studies of major
distributors and retailers. ”
This NEW report brings together all the relevant macro trends in mobile and
analyses their effect on retail and distribution
Key Coverage
- Exclusive regional forecasts to 2012 - including mobile retail
forecasts by device and by sector
- Key case studies and profiles - highlighting the strategies of
major operators, distributors, retailers and handset vendors
- Online distribution forecasts - for device retail sales through
online channels
- Expanded regional updates - analysing distribution and retail
trends in Asia-Pacific, North America, Latin America, Europe, Middle East and
Africa
- Industry survey - results of an exclusive industry-wide survey of
mobile distribution and retail professionals
Key Issues Addressed
- How large is the retail market for mobile devices?
- What are the key drivers of growth?
- What are the channel trends and how will they shape the future market?
- How will operators fare in the future handset and content value chains?
- Who are the major players in retail and distribution?
- What effect are wider industry trends having on retail and distribution of
devices and content?
- What are the most effective strategies for distributing devices and
content?
Who should read this report
- Operators
- Manage distribution channel conflicts and find out the best ways to
incentivise supply chain partners
- Learn from leading edge case studies
- Establish the best ways to protect revenue by digital content in an
increasingly crowded market
- Distributors and retailers
- Explore how the distribution and retail market will evolve to 2012
- Discover new opportunities for value added services
- Handset and accessories manufacturers
- Access global forecasts and plan your distribution and retail strategy
- Evaluate new merchandising and branding opportunities in retail (eg
online retailing)
- Content providers
- Discover opportunities to partner with distribution outlets, operators
and handset manufacturers to promote and supply content
- Consultants, system integrators and venture capitalists
- Gather reliable qualitative and quantitative data to support decisions
- Provide support to investment recommendations
- Gain an insight into the important trends and key industry drivers
- Understand emerging business models and identify key players and
potential partners
Countries / Sectors / Companies Covered
Mobile Distribution & Retail features profiles of leading distributors and
retailers, looking at strategies that have proved to be successful and market
conditions that have caused profiles to plummet. Case studies from saturated
markets, as well as developing ones show how distribution and retail
strategies differ worldwide.
New case studies include:
- Profiles:
- Brightpoint
- Metro Group
- Nokia
- Motorola
- Brightstar
- Carphone Warehouse
- Case studies:
- 02 Franchise (UK)
- Vodafone Group
- Inphonic (USA)
- Open Handset Alliance and Android
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