Abstract
“Providing a unique insight into the crucial areas of advertising,
business models and how to monetize user-generated content.”
Online TV and Video: The over-the-top challenge to traditional TV looks at the
fresh business models and strategies that major content owners, ISPs and
broadcasters will need to employ to fully exploit the online TV sector.
Major industry questions answered in this report include:
- Where is online TV and video best placed to make an impact?
- What broadband penetration patterns are emerging and how will these affect
this key new sector?
- Can sufficient content be licensed to make legitimate services
sufficiently compelling?
- Which business model already has a competitive edge that it can exploit?
- In which countries is online TV and video already having most success?
- Who are the key players and what are their strategies for success?a
- With fundamental change occurring swiftly and on such a large scale, do
you have the clear and reliable analysis that will enable you to exploit new
opportunities in this thriving new market?
Essential reading for:
- TV content suppliers: Discover the strategies your competitors are
using and find out how new technology and investment is changing the face of
broadcasting in a way that could enhance your future prospects
- ISPs, Terrestrial Broadcasters, Cable, satellite and IPTV operators: Learn
more about the competition and where online TV and Video can fit into your
business strategy
- Investment Banks: Gain valuable insights into how this developing
market will enable you to maximize your investment opportunities
- Analysts, legal and financial: Use our forecasts, historic data and
independent analysis to build your knowledge of this new sector and identify
where your own expert knowledge may be required
- Broadcast Technology companies: As a still emerging sector, Online
TV and Video offers new revenue streams. Identify which technological
developments are likely to have a profitable impact on your business.
Use Online TV and Video (2nd edition) and benefit from:
- Forecasts to 2013 - track trends and pinpoint opportunities with
extensive forecasts, including download/streaming revenues, advertising
revenues, broadband numbers and penetration for 14 countries
- Vital intelligence on business models and other important
information on moves already being taken to monetize the UGC phenomenon
- Early-mover advantage - equip yourself with in-depth analysis of
the nascent activity that is shaping the direction of this blossoming
business, enabling you to track the sectors you' re already in and assess which
emerging ones will provide you with new investment opportunities.
Countries covered:
- Australia
- Brazil
- Canada
- China
- France
- Germany
- Italy
- Japan
- Mexico
- South Korea
- Spain
- Taiwan
- UK
- US
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