Future MVNO Strategies: Customer Segmentation and Market Evolution - 3rd Edition

Table of Contents

• EXECUTIVE SUMMARY
• MVNO market status
• New service launches
  • Figure 1.1: Global, new MVNO launches each year, by region, 2001-2007
  • Figure 1.2: Global MVNOs, by service approaches, 2007
• Service specialisation, segmentation and micro-segmentation
• Segmentation service approach
• Service and customer segmentation strategies
  • Figure 1.3: Service segmentation strategy map
  • New entrant innovations
  • Convergence and segmentation
• Evaluating service segment approaches
  • Figure 1.4: Selected major MVNO service approaches
• MVNO forecasts, 2008-2013
• Global MVNO market outlook
  • Figure 1.5: Global MVNO subscriptions, 2008-2013
• Regional MVNO market overview
  • Figure 1.6: Global MVNO subscriptions, by region, 2008-2013
  • Figure 1.7: Global MVNO subscriptions, by regional market share, 2008 versus 2013
  • Figure 1.8: Global MVNO service segments' market shares, 2008 versus 2013

• MARKET STATUS
• Assessing MVNO market potential
• MVNO service evolution
  • Figure 2.1: MVNO service evolution
  • Stage one MVNO service evolution
  • Stage two MVNO service evolution
  • Stage three MVNO service evolution
• Issues and challenges facing prospective MVNOs
  • Figure 2.2: MVNO market entry considerations for new entrants
  • Market dynamics
  • Customer identification - market growth potential
• MVNO market drivers
  • Factors encouraging wholesale MVNO access
  • Figure 2.3: Germany' s E-Plus: Example of MVNO market invigoration
  • Factors encouraging MVNO launch
• Customer and service approach diversification
  • Global and regional MVNO market development
    • Global and regional growth in the MVNO market
    • Figure 2.4: Global MVNO subscriptions, by region, 2Q06-4Q07
    • Figure 2.5: Global MVNO share of total global mobile subscriptions, by region, 4Q06 and 4Q07
  • Regional shares of the MVNO market
    • Figure 2.6: Global MVNO subscriptions, by regional market shares, 4Q06 and 4Q07
  • Overall performance
• Service diversification
  • Figure 2.7: Relative complexity, subscription and revenue generation potential of the different MVNO service approaches
• MVNO launch status
  • Figure 2.8: Global: new MVNO launches each year, by region, 2001-2007
  • Figure 2.9: Global MVNOs, by region, 2006 versus 2007
  • Figure 2.10: Global MVNOs, by service approaches, 2007
  • Figure 2.11: Global MVNOs, by region and by service approaches, 2007

• MOBILE SEGMENTATION
• The service segmentation opportunity
• The MVNO strategic approach - a solution for MNOs in developed markets
• Service segmentation and new entrant players
• The emergence of convergence
• Alternate technologies
• Motivating factors for segmentation
  • Figure 3.1: Motivating drivers for MVNO market entrance
• Developing service segmentation
  • Figure 3.2: Service segmentation strategy map
• Segmentation and specialisation
  • Figure 3.3: Single versus multiple approach overview
• Single segment approach
  • Advantages
  • Disadvantages
• Multi-segmentation approach
  • Advantages
  • Disadvantages
  • The advantages of multi-segmentation approaches over specialisation
  • Servicing multiple customer requirements
    • Figure 3.4: Multi-segmentation service approach stages

• SERVICE SEGMENT EVALUATION
• Advantages of segmentation
• Segmentation by strategic approach
  • Cost Leadership Strategy in relation to MVNOs
  • Differentiation Strategy in relation to MVNOs
  • Focus Strategy in relation to MVNOs
  • Porter' s Generic Strategies and MVNO segmentation
  • Blue Ocean Strategy
• New service paradigms
• Mobile advertising
• Strategic considerations
  • Opportunities
  • Challenges
• MVNO mobile advertising case examples
  • Blyk
  • Mosh Mobile
  • Xero Mobile
• Segmentation by community
• Strategic considerations
  • Opportunities
  • Challenges
• Community MVNO case examples
  • Call4Care
  • RCSC football team MVNO
• Youth segment
• Strategic considerations
  • Opportunities
  • Challenges
• Youth MVNO case examples
  • TMF Mobile
  • M6 Mobile
• Ethnic segment
• Strategic considerations
  • Opportunities
  • Challenges
• Ethnic MVNO case examples
  • Le French Mobile
  • Movida
• Grey market segment
• Strategic considerations
  • Opportunities
  • Challenges
• Grey market MVNO case examples
  • Jitterbug
• Enterprise segment
• Strategic considerations
  • Opportunities
  • Challenges
• Enterprise MVNO case examples
  • Yes Telecom
  • RSL Com
• M2M/telematics and tracking MVNO services
• Strategic considerations
  • Opportunities
  • Challenges
• M2M/telematics and tracking case examples
  • Kore Telematics
  • Wireless Maingate

• CASE STUDIES
• Mobile segmentation and evolving service models
• Google
• Corporate background
  • Business model
• Service offering
  • Figure 5.1: Selected Google mobile products
  • Google Maps for Mobile
  • Click-to-Call
  • Android
    • Figure 5.2: Open Handset Alliance members, Apr-08
  • Other services
• Market focus and strategy
• Opportunities and challenges
• Handset strategy
• Distribution
• Pricing/charging strategy
• Partnering strategy
• Sonopia
• Corporate background
• Service offering
  • Client MVNO personalisation services
• Market focus and strategy
• Opportunities and challenges
• Handset strategy
• Distribution
• Pricing/charging strategy
• Partnering strategy
• Rebtel
• Corporate background
• Service offering
  • Figure 5.3: Rebtel free call process
• Market focus and strategy
• Opportunities and challenges
• Handset strategy
• Distribution
• Pricing/charging strategy
• Partnering strategy
• Lebara Mobile
• Corporate background
• Service offering
• Market focus and strategy
• Opportunities and challenges
• Handset strategy
• Partnering strategy
• Distribution
• Pricing/charging strategy

• REGIONAL DEVELOPMENTS
• Introduction
  • Figure 6.1: Global MVNO subscriptions, by region, 2Q06-4Q07
• Asia Pacific
• Asia Pacific Developed
  • Australia
    • Figure 6.2: Australia: MVNO subscriptions, 2Q06-4Q07
  • New Zealand
  • Hong Kong
    • Figure 6.3: Hong Kong: 1528 Smart' s MVNO subscriptions, 2Q06-4Q07
• Asia Pacific Developing
  • Philippines
    • Figure 6.4: The Philippines: MVNO subscriptions, 2Q06-4Q07
• Europe
• West Europe
  • Austria
    • Figure 6.5: Austria: MVNO subscriptions, 2Q06-4Q07
  • Belgium
    • Figure 6.6: Belgium: MVNO subscriptions, 2Q06-4Q07
  • Denmark
    • Figure 6.7: Denmark: MVNO subscriptions, 2Q06-4Q07
  • France
    • Figure 6.8: France: MVNO subscriptions, 2Q06-4Q07
  • Germany
    • Figure 6.9: Germany: MVNO subscriptions, 2Q06-4Q07
  • Netherlands
    • Figure 6.10: The Netherlands: MVNO subscriptions, 2Q06-4Q07
  • Norway
    • Figure 6.11: Norway: MVNO subscriptions, 2Q06-4Q07
  • Portugal
    • Figure 6.12: Portugal: Rede4' s MVNO subscriptions, 2Q06-4Q07
  • Spain
    • Figure 6.13: Spain: MVNO subscriptions, 2Q06-4Q07
  • Sweden
    • Figure 6.14: Sweden: Sense' s MVNO subscriptions, 2Q06-4Q07
  • Switzerland
    • Figure 6.15: Switzerland: MVNO subscriptions, 2Q06-4Q07
  • UK
    • Figure 6.16: UK: MVNO subscriptions, 2Q06-4Q07
• East Europe
  • Estonia
    • Figure 6.17: Estonia: Bravocom' s MVNO subscriptions, 2Q06-4Q07
  • Latvia
    • Figure 6.18: Latvia: Zetcom' s MVNO subscriptions, 2Q06-4Q07
  • Lithuania
    • Figure 6.19: Lithuania: MVNO subscriptions, 2Q06-4Q07
  • Slovenia
    • Figure 6.20: Slovenia: MVNO subscriptions, 2Q06-4Q07
  • Poland
    • Figure 6.21: Poland: mBank' s MVNO subscriptions, 4Q06-4Q07
  • Russia
    • Figure 6.22: Russia: MVNO subscriptions, 2Q06-4Q07
  • Ukraine
• The Americas
• North America
  • The US
    • Figure 6.23: The US: MVNO subscriptions, 2Q06-4Q07
  • Canada
    • Figure 6.24: Canada: MVNO subscriptions, 2Q06-4Q07
• Latin America
  • Bolivia
    • Figure 6.25: Bolivia: Cotas' MVNO subscriptions, 4Q06-4Q07
  • Chile
• Africa and the Middle East
• Africa
  • South Africa
    • Figure 6.26: South Africa: MVNO subscriptions, 2Q06-4Q07
• Middle East
  • Israel
  • Jordan

• FORECASTS
• Methodology
• Definitions
  • Figure 7.1: MVNO definitions used for forecasting
• Metrics considered
  • Figure 7.2 Selected MVNO market entrance and development metrics
  • Figure 7.3: MVNO service evolution roadmap
  • Figure 7.4: Approach type cross-referenced by status of market development matrix
• Global MVNO market outlook, 2008-2013
  • Figure 7.5: Global MVNO subscriptions, 2008-2013
• Regional MVNO market overview, 2008-2013
  • Figure 7.6: Global MVNO subscriptions, by region, 2008-2013
  • Figure 7.7: Global MVNO subscriptions, by regional market share, 2008 versus 2013
  • Figure 7.8: Global MVNO service segments' market shares, 2008 versus 2013
• Regional MVNO market analysis, 2008-2013
• Asia Pacific Developed
  • Figure 7.9: Asia Pacific Developed, MVNO subscriptions, by service segment, 2008-2013
  • Figure 7.10: Asia Pacific Developed, MVNO service segments' market shares, 2008 versus 2013
• Asia Pacific Developing
  • Figure 7.11: Asia Pacific Developing, MVNO subscriptions, by service segment, 2008-2013
  • Figure 7.12: Asia Pacific Developing, MVNO service segments' market shares, 2008 versus 2013
• North America
  • Figure 7.13: North America, MVNO subscriptions, by service segment, 2008-2013
  • Figure 7.14: North America prepaid and MVNO subscriptions, 2008-2013
  • Figure 7.15: North America, MVNO service segments' market shares, 2008 versus 2013
• Latin America
  • Figure 7.16: Latin America, MVNO subscriptions, by service segment, 2008-2013
  • Figure 7.17: Latin America, MVNO service segments' market shares, 2008 versus 2013
• West Europe
  • Figure 7.18: West Europe, MVNO subscriptions, by service segment, 2008-2013
  • Figure 7.19: West Europe, MVNO service segments' market shares, 2008 versus 2013
• East Europe
  • Figure 7.20: East Europe, MVNO subscriptions, by service segment, 2008-2013
  • Figure 7.21: East Europe, MVNO service segments' market shares, 2008 versus 2013
• Middle East and Africa
  • Figure 7.22: Middle East and Africa, MVNO subscriptions, by service segment, 2008-2013
  • Figure 7.23: Middle East and Africa, MVNO service segments' market shares, 2008 versus 2013