Global Mobile Prepaid Strategies and Forecasts to 2013 - 8th Edition

Table of Contents

• EXECUTIVE SUMMARY
• INTRODUCTION
• Scope of report
• Report structure
• Research timeframe and methodology
• Exchange rates and tariff information
• Global prepaid market 2008
• Subscriptions
  • Figure 1.1: Global mobile prepaid subscriptions by region, March 2008
  • Figure 1.2: Global mobile prepaid penetration by region, March 2008
  • Figure 1.3: Global total annual mobile prepaid subscription growth by region, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
• Revenue and contribution
  • Figure 1.4: Global mobile prepaid revenue, by region, in 2007
• Prepaid mobile environment
• Prepaid churn
  • Figure 1.5: Global mobile prepaid churn drivers ranked as ‘extremely important' or very important' , by region, 2008
• Prepaid usage
  • Figure 1.6: Global average monthly mobile prepaid minutes of use by region, 4Q06 vs.4Q07
• Prepaid tariffs
  • Figure 1.7: Global: number of prepaid mobile tariff plans in operation and planned, 2007 vs. 2008
• Prepaid recharge
  • Figure 1.8: Global mobile prepaid recharge transactions by value, by region, 2008
• Prepaid roaming
• Prepaid mobile data services
  • Figure 1.9: Global availability of new mobile prepaid applications, by region, 2008
• Prepaid mobile market growth 2008-2013
  • Figure 1.10: Global share of prepaid subscriptions by region, 2013
  • Figure 1.11: Global share of prepaid revenue by region, 2013

• GLOBAL MOBILE PREPAID MARKET OVERVIEW
• Mobile prepaid customers
• What is a prepaid customer?
  • Defining prepaid customers
  • Reasons for choosing prepaid
• Prepaid customer status
  • Second-class citizens or a source of growth?
  • The impact of multi-SIM ownership
  • Figure 2.1: Global, proportion of prepaid multi-SIM ownership by region, 2008
  • Figure 2.2: Global, drivers for multi-SIM ownership by region, 2008
• Customer registration
• Prepaid and mobile market growth
  • Figure 2.3: Global mobile prepaid subscriptions by region, 1Q08 vs 1Q07
  • Figure 2.4: Global total annual mobile prepaid subscription growth by region, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
  • Figure 2.5: Global mobile prepaid penetration* by region, 1Q08 vs 1Q07
  • Figure 2.6: Global quarterly mobile prepaid subscription growth by region, 1Q07-1Q08
  • Figure 2.7: Global prepaid WCDMA and non-WCDMA subscriptions, 1Q08
  • Figure 2.8: Global net* annual mobile prepaid subscription growth by region, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
• Mobile prepaid churn
  • Prepaid churn rates
    • Figure 2.9: Global average mobile prepaid monthly churn rates by region, 2006-2007
    • Figure 2.10: Global mobile prepaid churn vs contract churn, 2008
  • Reasons for churn
    • Figure 2.11: Global mobile prepaid churn drivers ranked as ‘extremely important' or very important' , by region, 2008
  • Figure 2.12: Global prepaid adoption of mobile number portability, 2008
• Accounting for churn
• Mobile prepaid usage
• Minutes of use
  • Figure 2.13: Global average monthly mobile prepaid minutes of use by region, 4Q06 vs. 4Q07
• Average price per minute
  • Figure 2.14: Global mobile prepaid price erosion per year, by region, 2008
  • Figure 2.15: Global mobile prepaid, factors influencing price erosion by region, 2008
• Prepaid roaming
  • Figure 2.16: Global mobile prepaid roaming availability by region, 2008
  • Figure 2.17: Global mobile prepaid roaming, planned availability by region, 2008
• International voice and SMS roaming
  • Figure 2.18: Global mobile prepaid roaming, international recharge availability by service, 2008
  • Figure 2.19: Global mobile prepaid roaming, usage of prepaid international recharge mechanisms, 2008
  • International data roaming
  • National and local roaming
• Prepaid non-voice services
  • Non-voice mobile data services
  • Figure 2.20: Global availability of prepaid mobile non-voice applications, 2008
  • Figure 2.21: Global: percentage of respondents stating that 20% or less of the prepaid base is using mobile data/content services in 2008
  • Figure 2.22: Global mobile barriers to adoption of prepaid non-voice services by region, 2008
  • Figure 2.23: Global mobile prepaid non-voice r8echarge mechanisms by region, 2008
  • New mobile applications
    • Figure 2.24: Global availability of new mobile prepaid applications, by region, 2008
    • Figure 2.25: Pay-Buy-Mobile
    • Figure 2.26: Pay-Buy-Mobile project participants
    • Figure 2.27: Orange m-payment strategy
    • Figure 2.28: Orascom Telecom Holding m-payment strategy
• Mobile prepaid revenues and contribution
• Prepaid ARPU
  • Figure 2.29: Global mobile mean annual prepaid ARPU compared with US$ GDP (PPP), by region, 2007
• Prepaid revenue
  • Figure 2.30: Global mobile mean annual prepaid revenue, by region, 2007
• Prepaid EBITDA margins
• Global prepaid market growth trends, 2008-2013
  • Figure 2.31: Global: percentage of mobile prepaid subscribers, by region, in 2013
  • Figure 2.32: Global mobile drivers for prepaid subscription growth, 2008
• Global prepaid forecasts 2008-2013
• Prepaid subscriptions
  • Figure 2.33: Global mobile prepaid forecasts, 2008-2013
  • Figure 2.34: Global mobile prepaid subscriptions by region, 2008-2013
  • Figure 2.35: Global share of prepaid subscriptions by region, 2008-2013
• Prepaid revenue and ARPU
  • Figure 2.36: Global mobile prepaid revenues by region, 2008-2013
  • Figure 2.37: Global share of prepaid revenue by region, 2008-2013
  • Figure 2.38: Global mobile CAGR prepaid subscriptions and revenue by region, 2008-2013

• PREPAID TARIFFS AND RECHARGE STRATEGIES
• How many mobile prepaid tariffs should there be?
  • Figure 3.1: Global: number of prepaid mobile tariff plans in operation and planned, 2007 vs. 2008 .
• Mobile prepaid charging increments
• Per-minute charging
• Per-second charging
• Per-call charging
• Per-day charging
• Per-unit charging
• Mobile prepaid tariff structures
• Introductory pricing
• Discount pricing
• Flat-rate tariffs
• Untimed/unlimited tariffs
• Volume-based tariffs
• On-net vs. off-net tariffs
• Time-of-day tariffs
• Inbound vs. outbound tariffs
• Bundle/add-on tariffs
• Loyalty tariffs
• Segmented tariffs
• ‘Special offers'
• SIM-only tariffs
• Hybrid mobile tariffs
  • Figure 3.2: UK: O2 hybrid tariff plans, June 2008
• Mobile prepaid data service charges
• Changing mobile prepaid tariff plans
• Mobile prepaid recharge
• Recharge channels
  • Figure 3.3: Global: most frequently-used mobile prepaid recharge channels by region, 2008
  • Figure 3.4: Global: most frequently-used mobile prepaid recharge channels by region, 2011
  • Figure 3.5: Global: effectiveness of mobile prepaid recharge mechanisms in terms of recharge volumes, 2008
  • Figure 3.6: Global: effectiveness of mobile prepaid recharge mechanisms in terms of generating revenue, 2008
• Recharge denominations
  • Figure 3.7: Global mobile prepaid recharge transactions by value, by region, 2008
• Recharge usage value
  • Figure 3.8: Global: incentives for mobile prepaid recharge, by region, 2008
  • Figure 3.9: Australia: Optus recharge cost vs. credit value
  • Figure 3.10: Mexico: Telcel recharge values and associated airtime values
• Automatic credit
• Airtime transfer/third-party top-up
• Recharge validity policies
  • Figure 3.11: Global average validity of prepaid calling credit, by region, 2008

• WEST EUROPE
• West Europe mobile prepaid market status 2008
• Overview
  • Figure 4.1: West Europe, total quarterly mobile prepaid customers by country, 4Q06-1Q08
  • Figure 4.2: West Europe, total annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
  • Figure 4.3: West Europe, prepaid WCDMA and non-WCDMA subscriptions, 1Q08
  • Figure 4.4: West Europe, net* annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
  • Figure 4.5: West Europe, mobile prepaid quarterly growth rates by country, 4Q06-1Q08
  • Figure 4.6: West Europe, mobile prepaid growth drivers, 2008
  • Figure 4.7: West Europe, drivers for multi-SIM ownership, 2008
• Revenues and ARPU
  • Figure 4.8: West Europe, causes of prepaid mobile ARPU decline, 2008
• Prepaid minutes of use
• Prepaid non-voice services
  • Figure 4.9: West Europe: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008
• Prepaid EBITDA
• Prepaid churn
  • Figure 4.10: West Europe, mobile prepaid churn drivers, 2008
• West Europe mobile prepaid regulatory and competitive trends
• Mobile number portability
• Mobile termination rates
• Mobile virtual network operators
• West Europe drivers/challenges for mobile prepaid market growth
• Drivers
• Challenges
• West Europe prepaid market trends, 2008-2013
• Market conditions
• Mobile market growth
• Operator strategies
• Prepaid subscription trends
• West Europe mobile prepaid market forecasts, 2008-2013
  • Figure 4.11: West Europe mobile prepaid forecasts, 2008-2013
• Prepaid subscriptions
  • Figure 4.12: West Europe mobile subscriptions, prepaid and postpaid, 2008-2013
  • Figure 4.13: West Europe mobile net additions, prepaid and postpaid, 2008-2013
• Revenue and ARPU

• EAST EUROPE
• East Europe mobile prepaid market status 2008
• Overview
  • Figure 5.1: East Europe, total quarterly mobile prepaid customers by country, 4Q06-1Q08
  • Figure 5.2: East Europe, total annual mobile prepaid growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
  • Figure 5.3: East Europe, prepaid WCDMA and non-WCDMA subscriptions, 1Q08
  • Figure 5.4: East Europe, net* annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
  • Figure 5.5: East Europe, mobile prepaid quarterly growth by country, 1Q07-1Q08
  • Figure 5.6: East Europe, mobile prepaid growth drivers, 2008
  • Figure 5.7: East Europe, drivers for multi-SIM ownership, 2008
• Revenues and ARPU
  • Figure 5.8: East Europe, causes of prepaid mobile ARPU decline, 2008
• Minutes of use
  • Figure 5.9: East Europe: MTS Russia and MTS Ukraine MOU, APPM and ARPU evolution, 1Q07-1Q08
• Prepaid non-voice services
  • Figure 5.10: East Europe: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008
• Prepaid EBITDA
• Prepaid churn
  • Figure 5.11: East Europe, mobile prepaid churn drivers, 2008
• East Europe mobile prepaid regulatory and competitive trends
• Mobile number portability
• Mobile termination rates
• Mobile virtual network operators
• East Europe drivers/challenges for mobile prepaid market growth
• Drivers
• Challenges
• East Europe prepaid market trends, 2008-2013
• Market conditions
• Mobile market growth
• Operator strategies
• Prepaid subscription trends
• East Europe mobile prepaid market forecasts, 2008-2013
  • Figure 5.12: East Europe mobile prepaid forecasts, 2008-2013
• Prepaid subscriptions
  • Figure 5.13: East Europe mobile subscriptions, prepaid and postpaid, 2008-2013
  • Figure 5.14: East Europe mobile net additions, prepaid and postpaid, 2008-2013
• Revenues and ARPU

• ASIA PACIFIC
• Asia Pacific mobile prepaid market status 2008
• Overview
  • Figure 6.1: Asia Pacific, total quarterly mobile prepaid customers by country, 4Q06-1Q08
  • Figure 6.2: Asia Pacific, total annual mobile prepaid growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
  • Figure 6.3: Asia Pacific, prepaid WCDMA and non-WCDMA subscriptions, 1Q08
  • Figure 6.4 Asia Pacific, net* annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
  • Figure 6.5 Asia Pacific, mobile prepaid quarterly growth by country, 4Q06-1Q08
  • Figure 6.6: Asia Pacific, mobile prepaid growth drivers, 2008
  • Figure 6.7: Asia Pacific, drivers for multi-SIM ownership, 2008
• Revenues and ARPU
  • Figure 6.8: Asia Pacific, causes of prepaid mobile ARPU decline, 2008
• Minutes of use
• Prepaid non-voice services
• Mobile data services
  • Figure 6.9: Asia Pacific: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008
  • Status by country
  • New prepaid applications
• Prepaid EBITDA
• Prepaid churn
  • Figure 6.10: Asia Pacific, mobile prepaid churn drivers, 2008
• Asia Pacific mobile prepaid regulatory and competitive trends
• Mobile termination rates
• Mobile number portability
• Mobile virtual network operators
• Asia Pacific drivers/challenges for mobile prepaid market growth
• Drivers
• Challenges
• Asia Pacific prepaid market trends, 2008-2013
• Market conditions
• Mobile market growth
• Operator strategies
• Prepaid subscription trends
• Asia Pacific prepaid market forecasts, 2008-2013
  • Figure 6.11: Asia Pacific mobile summary prepaid forecasts, 2008-2013
• Prepaid subscriptions
  • Figure 6.12: Asia Pacific mobile subscriptions, prepaid and postpaid, 2008-2013
  • Figure 6.13: Asia Pacific mobile net additions, prepaid and postpaid, 2008-2013
• Revenue and ARPU

• MIDDLE EAST
• Middle East mobile prepaid market status 2008
• Overview
  • Figure 7.1: Middle East, total quarterly mobile prepaid customers by country, 4Q06-1Q08
  • Figure 7.2: Middle East, annual mobile prepaid growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
  • Figure 7.3 Middle East, prepaid WCDMA and non-WCDMA subscriptions, 1Q08
  • Figure 7.4: Middle East, net* annual mobile prepaid growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
  • Figure 7.5: Middle East, mobile prepaid quarterly growth by country, 4Q06-1Q08
  • Figure 7.6: Middle East, mobile prepaid growth drivers, 2008
  • Figure 7.7: Middle East, drivers for multi-SIM ownership, 2008
• Revenues and ARPU
  • Figure 7.8: Middle East, causes of prepaid mobile ARPU decline, 2008
• Minutes of use
• Prepaid non-voice services
• Mobile data services
  • Figure 7.9: Middle East: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008
  • New prepaid applications
• Prepaid EBITDA
• Prepaid churn
  • Figure 7.10: Middle East, mobile prepaid churn drivers, 2008
• Middle East mobile prepaid regulatory and competitive trends
• Mobile number portability
• Mobile termination rates
• Mobile virtual network operators
• Middle East drivers/challenges for mobile prepaid market growth
• Drivers
• Challenges
• Middle East prepaid market trends, 2008-2013
• Market conditions
• Mobile market growth
• Operator strategies
• Prepaid subscription trends
• Middle East prepaid market forecasts, 2008-2013
  • Figure 7.11: Middle East mobile prepaid forecasts, 2008-2013
• Prepaid subscriptions
  • Figure 7.12: Middle East mobile subscriptions, prepaid and postpaid, 2008-2013
  • Figure 7.13: Middle East mobile net additions, prepaid and postpaid, 2008-2013
• Revenue and ARPU

• AFRICA
• Africa mobile prepaid market status 2008
• Overview
  • Figure 8.1: Africa, total quarterly mobile prepaid customers by country, 4Q06-1Q08
  • Figure 8.2: Africa, annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
  • Figure 8.3: Africa, prepaid WCDMA and non-WCDMA subscriptions, 1Q08
  • Figure 8.4: Africa, net* annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
  • Figure 8.5: Africa, quarterly mobile prepaid customer growth by country, 4Q06-1Q08
  • Figure 8.6: Africa, mobile prepaid growth drivers, 2008
  • Figure 8.7 Africa, availability of low-cost mobile devices, 1Q08
  • Figure 8.8: Africa, drivers for multi-SIM ownership, 2008
• Revenues and ARPU
  • Figure 8.9: Africa, causes of prepaid mobile ARPU decline, 2008
• Minutes of use
• Prepaid non-voice services
  • Mobile data services
    • Figure 8.10: Africa, mobile broadband network deployment and customers, 1Q08
    • Figure 8.11: Africa, WiMAX deployment, 1Q08
    • Figure 8.12: Africa: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008
  • New prepaid applications
    • Figure 8.13: Kenya, value of money transfer transactions, M-Pesa m-banking service, 1H08
    • Figure 8.14: Africa, M-Pesa m-banking service development strategy and status
• Prepaid EBITDA
• Prepaid churn
  • Figure 8.15: Africa, mobile prepaid churn drivers, 2008
• Africa mobile prepaid regulatory and competitive trends
• Mobile number portability
• Mobile termination rates
• Mobile virtual network operators
• Africa drivers/challenges for mobile prepaid market growth
• Drivers
• Challenges
• Africa prepaid market trends, 2008-2013
• Market conditions
• Mobile market growth
• Operator strategies
• Prepaid subscription trends
• Africa prepaid market forecasts, 2008-2013
  • Figure 8.16: Africa mobile summary prepaid forecasts, 2008-2013
• Prepaid subscriptions
  • Figure 8.17: Africa mobile subscriptions, prepaid and postpaid, 2008-2013
  • Figure 8.18: Africa mobile net additions, prepaid and postpaid, 2008-2013
• Prepaid revenue and ARPU

• NORTH AMERICA
• North America mobile prepaid market status 2008
• Overview
  • Figure 9.1: North America, total quarterly mobile prepaid customers by country, 4Q06-1Q08
  • Figure 9.2: North America, annual mobile prepaid growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
  • Figure 9.3: North America, quarterly mobile prepaid customer growth by country, 4Q06-1Q08
  • Figure 9.4: North America, mobile prepaid growth drivers, 2008
• Revenues and ARPU
• Minutes of use
• Prepaid non-voice services
  • Mobile data services
    • Figure 9.5: North America: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008
  • New prepaid applications
• Prepaid EBITDA
• Prepaid churn
  • Figure 9.6: North America, mobile prepaid churn drivers, 2008
• North America mobile prepaid regulatory and competitive trends
• Mobile termination rates
• Mobile number portability
• Mobile virtual network operators
• North America drivers/challenges for mobile prepaid market growth
• Drivers
• Challenges
• North America prepaid market trends, 2008-2013
• Market conditions
• Mobile market growth
• Operator strategies
• Prepaid subscription trends
• North America prepaid market forecasts, 2008-2013
  • Figure 9.7: North America mobile prepaid forecasts 2008-2013
• Prepaid subscriptions
  • Figure 9.8: North America mobile subscriptions, prepaid and postpaid, 2008-2013
  • Figure 9.9: North America mobile net additions, prepaid and postpaid, 2008-2013
• Revenues and ARPU

• LATIN AMERICA
• Latin America mobile prepaid market status 2008
• Overview
  • Figure 10.1: Latin America, total quarterly mobile prepaid customers by country, 4Q06-1Q08
  • Figure 10.2: Latin America, annual mobile prepaid growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07
  • Figure 10.3: Latin America, quarterly mobile prepaid customer growth by country, 4Q06-1Q08 .
  • Figure 10.4: Latin America, mobile prepaid growth drivers, 2008
  • Figure 10.5: Latin America, drivers for multi-SIM ownership, 2008
• Revenues and ARPU
  • Figure 10.6: Latin America, causes of prepaid mobile ARPU decline, 2008
• Minutes of use
• Prepaid non-voice services
  • Mobile data services
    • Figure 10.7: Latin America: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008
  • New prepaid applications
• Prepaid EBITDA
• Prepaid churn
  • Figure 10.8: Latin America, mobile prepaid churn drivers, 2008
• Latin America mobile prepaid regulatory and competitive trends
• Mobile termination rates
• Mobile number portability
• Mobile virtual network operators
• Mobile virtual network operators
• Latin America drivers/challenges for mobile prepaid market growth
• Drivers
• Challenges
• Latin America prepaid market trends, 2008-2013
• Market conditions
• Mobile market growth
• Operator strategies
• Prepaid subscription trends
• Latin America prepaid market forecasts, 2008-2013
  • Figure 10.9: Latin America mobile prepaid forecasts, 2008-2013
• Prepaid subscriptions
  • Figure 10.10: Latin America mobile subscriptions, prepaid and postpaid, 2008-2013
  • Figure 10.11: Latin America mobile net additions, 2008-2013
• Revenue and ARPU

• MOBILE PREPAID COUNTRY FORECASTS, 2008 - 2013
• West Europe
  • Austria mobile prepaid forecasts, 2008-2013
  • Belgium mobile prepaid forecasts, 2008-2013
  • France mobile prepaid forecasts, 2008-2013
  • Germany mobile prepaid forecasts, 2008-2013
  • Greece mobile prepaid forecasts, 2008-2013
  • Ireland mobile prepaid forecasts, 2008-2013
  • Italy mobile prepaid forecasts, 2008-2013
  • Netherlands mobile prepaid forecasts, 2008-2013
  • Portugal mobile prepaid forecasts, 2008-2013
  • Spain mobile prepaid forecasts, 2008-2013
  • UK mobile prepaid forecasts, 2008-2013
• East Europe
  • Croatia mobile prepaid forecasts, 2008-2013
  • Czech Republic mobile prepaid forecasts, 2008-2013
  • Hungary mobile prepaid forecasts, 2008-2013
  • Lithuania mobile prepaid forecasts, 2008-2013
  • Poland mobile prepaid forecasts, 2008-2013
  • Romania mobile prepaid forecasts, 2008-2013
  • Russia mobile prepaid forecasts, 2008-2013
  • Slovak Republic mobile prepaid forecasts, 2008-2013
  • Ukraine mobile prepaid forecasts, 2008-2013
• Asia Pacific
  • Australia mobile prepaid forecasts, 2008-2013
  • China mobile prepaid forecasts, 2008-2013
  • Hong Kong mobile prepaid forecasts, 2008-2013
  • India mobile prepaid forecasts, 2008-2013
  • Indonesia mobile prepaid forecasts, 2008-2013
  • Japan mobile prepaid forecasts, 2008-2013
  • Malaysia mobile prepaid forecasts, 2008-2013
  • New Zealand mobile prepaid forecasts, 2008-2013
  • Singapore mobile prepaid forecasts, 2008-2013
  • South Korea mobile prepaid forecasts, 2008-2013
  • Taiwan mobile prepaid forecasts, 2008-2013
  • Thailand mobile prepaid forecasts, 2008-2013
• Middle East
  • Israel mobile prepaid forecasts, 2008-2013
  • Jordan mobile prepaid forecasts, 2008-2013
  • Saudi Arabia mobile prepaid forecasts, 2008-2013
  • Turkey mobile prepaid forecasts, 2008-2013
• Africa
  • Egypt mobile prepaid forecasts, 2008-2013
  • Nigeria mobile prepaid forecasts, 2008-2013
  • South Africa mobile prepaid forecasts, 2008-2013
  • Uganda mobile prepaid forecasts, 2008-2013
• North America
  • Canada mobile prepaid forecasts, 2008-2013
  • US mobile prepaid forecasts, 2008-2013
• Latin America
  • Argentina mobile prepaid forecasts, 2008-2013
  • Brazil mobile prepaid forecasts, 2008-2013
  • Mexico mobile prepaid forecasts, 2008-2013

• GLOBAL MOBILE PREPAID INDUSTRY SURVEY 2008
• Introduction
• Methodology
• Survey structure
• Industry Survey results
• Respondent profile
• Prepaid customer information
• Prepaid churn
• Prepaid pricing and usage patterns
• Recharge strategies
• Prepaid roaming
• Prepaid non-voice services
• Prepaid marketing strategies