FMC and Convergence Service Strategies: The evolution of the value proposition - 3rd edition

Table of Contents

• EXECUTIVE SUMMARY
• Market status
• Defining the parameters of convergence and FMC
• FMC players' convergence strategies
  • Pure mobile operators
  • Integrated or hybrid operators
  • Pure fixed operators
  • Cable operators
  • Other players
• Forecasts
• General assumptions
• Total FMC subscriber forecasts
  • Figure 1.1: Global: total combined FMC subscribers, 2008-2013
• Device-based FMC subscriber forecasts
  • Figure 1.2: Global: FMC device-based subscribers, 2008-2013
  • Figure 1.3: Global: FMC device-based subscribers, by usage of voice only and voice and data, 2008-2013
  • Figure 1.4: Global: FMC device-based subscribers, by consumer/enterprise segments and by voice only/voice and data usage, 2008-2013
• Femtocell FMC subscriber forecasts
  • Figure 1.5: Global: femtocell FMC subscribers, by network technology generation, 2009-2013

• STRATEGIC APPROACHES
• FMC: an idea in waiting
• Market developments
• Defining convergence in the context of FMC
• End users and convergence
  • The origins of the concept of convergence and its use
    • Figure 2.1: End-user impetus for convergence
• Convergence in the context of telecommunications
  • Figure 2.2: Telecommunications convergence
  • Fixed mobile convergence
    • Figure 2.3: FMC in context
    • Figure 2.4: Convergence roadmap from an FMC perspective
    • Figure 2.5: FMC defining attributes
• FMC player strategies
• Pure mobile operators
• Integrated or hybrid operators
• Pure fixed operators
• Cable operators
• Other players
  • VoIP alternative service providers
  • Device manufacturers

• BUSINESS OPPORTUNITIES AND CHALLENGES
• Major opportunities and challenges of FMC
• Data traffic offloading
  • Figure 3.1: General improvements offered by femtocells
  • Figure 3.2: Femtocell barriers to deployment
• VoIP
• Handset and device developments
  • Figure 3.3: Selected Wi-Fi enabled devices
• Opportunities and threats: service providers
• Pure mobile operators
  • Figure 3.4: Pure mobile operators: convergence opportunities and threats
  • Tier 2 and 3 pure mobile operators
• Pure fixed operators
  • Figure 3.5: Pure fixed operators: convergence opportunities and threats
• Integrated/hybrid operators
  • Figure 3.6: Integrated/hybrid operators: convergence opportunities and threats
• Cable/broadband operators
  • Figure 3.7: Cable/broadband operators: convergence opportunities and threats
• Alternative operators
  • Figure 3.8: Alternative operators: convergence opportunities and threats
• Opportunities and threats: convergent service enablers
• Device and network manufacturers
  • Figure 3.9: Device and network manufacturers: convergence opportunities and threats
• Software application and hardware vendors
  • Figure 3.10: Software application and hardware vendors: convergence opportunities and threats

• PRICING AND BUNDLING STRATEGIES
• Pricing and service bundling
• Fixed pricing anomalies
• Pricing as an incentive to take up FMC
• Customer perception of bundling and ' bucket' plans
• Handset price points
• Convergence, mobile handset segmentation and pricing
• Alternative pricing strategies
• Advertising and subsidizing
  • Mobile operators' resistance to advertising-based solutions
  • Privacy issues
• FMC and backhaul
• Quantifying backhaul costs
• Next-generation networks

• NEW FMC SERVICE PROVIDERS
  • Figure 5.1: Selected virtual service providers
• Truphone
• Company background
  • Figure 5.2: Selected Truphone investors, August 2008
• Service offering
• Market focus
• Device strategy
• Pricing strategy and customer support
• Analysis
• Rebtel
• Company background
• Service offering
  • Figure 5.3: Rebtel free call process
• Market focus
• Device strategy
• Pricing strategy and customer support
• Analysis
• HelloSoft
• Company background
• Service offering
  • Figure 5.4: Selected HelloSoft VoIP products
• Market focus
• Pricing strategy and customer support
• Analysis

• CONVERGENT SERVICE ENABLERS
  • Figure 6.1: Selected convergent service enablers
• Radio access network provider: Ubiquisys
• Company background
• Service offering
• Market focus
• Pricing strategy and customer support
• Analysis
• Handset vendor: Nokia
• Company background
• Service offering
  • Figure 6.2: Selected Nokia dual-mode devices (Aug-08)
• Market focus
• Pricing strategy and customer support
• Analysis
• Network service provider: Alcatel-Lucent
• Company background
• Service offering
  • Figure 6.3: Alcatel-Lucent IMS/converged services and applications
• Market focus
  • Figure 6.4: Alcatel-Lucent organization
• Pricing strategy and customer support
• Analysis

• FMC OPERATORS
• Operator types
  • Figure 7.1: FMC operator strategies
  • Figure 7.2: Selected FMC operators
• Fixed operator: Telefonica
• Company background
• Service offering
• Market focus
• Analysis
• Pure mobile operator: T-Mobile
• Company background
• Service offering
• Market focus
  • The US
    • Figure 7.3: T-Mobile USA homezone services
  • Europe
• Analysis
• Hybrid operator: France Telecom/Unik
• Company background
• Service offering
• Market focus
• Pricing strategy and customer support
  • Figure 7.4: Orange Unik service options
• Analysis
• Broadband/cable operator: Virgin Media
• Company background
• Service offering
• Market focus
• Pricing strategy and customer support
• Analysis

• FORECASTS
• Methodology
• Definitions
• Pragmatic approach
  • Device-based FMC subscriber forecast methodology
  • Active device users versus inactive device users
    • Figure 8.1: FMC device-based forecasts methodology flowchart
  • Weighting ratio methodology
• Femtocell methodology
• General assumptions
• Global outlook
• Global combined UMA, IMS and femtocell FMC subscriber forecasts
  • Figure 8.2: Global: total combined FMC subscribers, 2008-2013
• Global device-based FMC subscriber forecasts - IMS and UMA
  • Figure 8.3: Global: total FMC device-based subscribers, 2008-2013
  • Figure 8.4: Global: FMC device-based subscribers, by usage of voice only and voice and data, 2008-2013
  • Figure 8.5: Global: FMC device-based subscribers, by consumer/enterprise segments and by voice only/voice and data usage, 2008-2013
• Global in-home FMC subscriber forecasts - femtocells
  • Figure 8.6: Global: femtocell subscribers, by network technology generation, 2009-2013
• Regional analysis
• Combined UMA, IMS and femtocell FMC subscriber forecasts
  • Figure 8.7: Global: combined FMC subscribers, by region, 2008-2013
• Device-based (UMA and IMS) FMC subscriber forecasts
  • Figure 8.8: Global: FMC device-based (IMA and UMA) subscribers, by region, 2008-2013
  • Figure 8.9: Global: FMC device-based subscribers, by region and by voice/data usage, 2008-2013
• In-home (femtocell) FMC subscriber forecasts
  • Figure 8.10: Global: FMC femtocell subscribers, by region, 2009-2013
  • Figure 8.11: Global: femtocell subscribers, by region and by network technology generation, 2009-2013
• Country analysis
• The US
  • Figure 8.12: The US: combined FMC subscribers, 2008-2013
  • Figure 8.13: North America: FMC device-based subscribers, by voice and data and by home, office and out of home/office, 2008-2013
• Latin America
  • Figure 8.14: Latin America: combined FMC subscribers, 2009-2013
  • Figure 8.15: Latin America: FMC device-based subscribers, by voice and data and by home, office and out of home/office, 2009-2013
• Asia Pacific, Developed
  • Figure 8.16: Asia Pacific, Developed: combined FMC subscribers, 2009-2013
  • Figure 8.17: Asia Pacific, Developed: FMC device-based subscribers, by voice and data and by home, office and out of home/office, 2009-2013
• Asia Pacific, Developing
  • Figure 8.18: Asia Pacific, Developing: combined FMC subscribers, 2009-2013
  • Figure 8.19: Asia Pacific, Developing: FMC device-based subscribers, by voice and data and by home, office and out of home/office, 2009-2013
• Western Europe
  • Figure 8.20: Western Europe: combined FMC subscribers, 2008-2013
  • Figure 8.21: Western Europe: FMC device-based subscribers, by voice and data and by home, office and of home/office, 2008-2013
• Eastern Europe
  • Figure 8.22: Eastern Europe: combined FMC subscribers, 2009-2013
  • Figure 8.23: Eastern Europe: FMC device-based subscribers, by voice and data and by home, office and out of home/office, 2009-2013
• Africa
  • Figure 8.24: Africa: combined FMC subscribers, 2010-2013
  • Figure 8.25: Africa: FMC device-based subscribers, by voice and data and by home, office and out of home/office, 2010-2013
• Middle East
  • Figure 8.26: Middle East: combined FMC subscribers, 2009-2013
  • Figure 8.27: Middle East: FMC device-based subscribers, by voice and data and by home, office and out of home/office, 2009-2013

• INFORMA TELECOMS & MEDIA FMC INDUSTRY SURVEY 2008
• Methodology
• Questionnaire
• Network rollout section
• FMC usage section
• Market overview section
• Device section
• Regulatory section