Abstract
Mobile Social Networking 2nd edition uncovers the drivers of social networking
adoption and creation/consumption of social media on mobile devices and
networks.
Key questions and issues covered include:
Topics covered include:
- The new technology strategies permitting operators and community platform
providers to increase stickiness and monetization of their mobile social
networking services
- The use of contextual awareness in mobile community services
- The strategies and impacts of the "mobilization" of the largest Web-based
communities
- The emergence of industry standards and de-facto Application Interfaces
for enabling services
- Impacts of mobile advertising and new premium services on the near and
long term revenues in this industry.
Key questions answered by this report
- How can mobile network stakeholders play their cards to strengthen their
value proposition with mobile community operators and members?
- What are new technologies in networks and handsets driving the use of
social networks and creation/consumption of social media on mobile?
- Where is social networking on mobile already reaching significant
penetration, what does maturity in a market mean and where is it going to
blossom next?
- What are the existing revenue streams and how will the experimental
business models for monetization of mobile social networks effect the
ecosystem and value chains?
- How is context being added to community services and what are the keys to
using contextual awareness for increased mobile social networking traffic and
revenues?
- How is the "mobilization" of the largest Web-based communities affecting
existing mobile social networks, the strategies of the mobile operator and the
rest of the ecosystem?
- What is happening on the standards front which could impact mobile social
networking? What does the service architect need to know about de-facto
protocols and Application Programming Interfaces for social media and social
network enabling services?
Global coverage
- 13 in-depth country profiles , plus 7 regional analyses - discover how and
why different mobile community strategies are needed for different countries
and regions
Who should read this report?
Operators & telecom service providers:
- Understand the new opportunities, challenges and threats to existing
markets
- Identify the strategies, business models, revenue opportunities, market
segments, technologies and devices to maximize revenues
Social Network Operators:
- Get the jump on going mobile and converting a destination to a state of
mind
- Navigate the maze of device complexity and understand its potential impact
on communities
- Find partners and understand their key motivators today and in the future
Infrastructure and device manufacturers, and software developers:
- Understand the Mobile Social Network opportunities and identify key
players and potential partners
- Explore current and evolving roles in the service value chain
Consultants, analysts and venture capitalists:
- Benefit from unbiased analysis and data free from industry hype
- Provide clients with clear business intelligence and case studies to
support recommendations and investment
Advertising agencies:
- Assess the potential, partners and strategies to tap the power of mobile
communities
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