Abstract
Western European TV (13th edition) provides vital intelligence on the
opportunities presented by these rapidly growing markets. This year' s research
has also been significantly expanded to include Informa' s proprietary data in
the areas of: advertising, digital/analogue cable revenue splits, population
movements and household numbers and penetration.
Key Coverage
Use Western European TV (13th edition) and benefit from:
- Forecasts to 2014 - track trends and pinpoint opportunities with fully
updated forecasts, including satellite TV homes, MMDS/Cable TV households, pay
TV penetration and IPTV data
- Market Movements - new quick guides to the key developments in each country
- Data and statistics - the report tracks viewing and programming trends,
while also providing extensive data on advertising expenditure and revenue
generation
- Country-by-country coverage - analysis of the 15 key territories, enabling
you to track the regions you' re already in and assess which new ones will
provide you with new investment opportunities
- Coverage of new broadcast technologies such as mobile TV and HDTV
- Vital intelligence on government legislation and regulation and other
important local knowledge to allow you to maximise your investment and make
informed business decisions.
Who should read this report
- TV Companies: Discover the strategies your competitors are using
and find out how new technology and investment is changing the face of
broadcasting in Western Europe.
- Investment Banks: Gain valuable insights into which countries will
enable you to maximise your investment opportunities.
- Analysts, legal and financial: Use our forecasts, historic data and
independent analysis to build your knowledge of the sector and identify where
your own expert knowledge may be required.
- Broadcast Technology companies: With TV in Western Europe
increasing in sophistication, identify which technological developments are
likely to have a profitable impact on your business.
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