Abstract
It is becoming increasingly clear that MVNOs are at their most successful when
they can offer real partnership “benefits” to MNOs and when their
value proposition is both clearly targeted and offers a differentiating
factor. Nicholas Jotischky, Principal Analyst, Informa Telecoms &
Media.
Which MVNOs have been successful and why? Global MVNO Markets analyses diverse
MVNO launch strategies. Global MVNO Markets provides also provides detailed
analysis of MVNO markets and operators worldwide from regional and country
perspectives.
This report will give you:
Analysis of 15 MVNO' s marketing and tariffing strategies. What services have
worked and what haven' t? Includes details of pricing of voice and data
services, uptake of services and impact on the market.
Key questions addressed by this report:
- Where and when are new MVNO licenses are set to be issued?
- Which launch strategies work from service and marketing perspectives?
- What will growth look like for MVNOs at regional and country levels?
- What impact have MVNOs had in their markets and why?
Key data in this report:
- Detailed subscription forecasts by region and country 2009-2013
- MNO versus MVNO subscription growth 3Q07-3Q08
- A comprehensive list of MVNOs in service by country
Analysis of regional MVNO market development with an emphasis on future
developments: what new licenses will be awarded, when and where? Plus,
analysis of 15 countries' MVNO markets.
Markets Covered:
- South Africa
- Australia
- Japan
- Malaysia
- Estonia
- Poland
- Russia
- Mexico
- Oman
- Canada
- US
- France
- Italy
- Netherlands
- UK
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