Abstract
“Total mobile enterprise revenues are forecast to reach approximately
$92.6bn by 2014 with over 479m Informa defined mobile enterprise users.
” Paul Merry,Senior Research Analyst, Informa Telecoms and Media.
Mobile enterprise has been an area that cellular operators have long coveted
but have historically failed to generate substantial revenues from.
However the combination of mobile VoIP, fixed mobile convergence, next
generation networks capable of delivery high data-rates and flat rate pricing
have combined to enable the potential of mobile enterprise to begin to be
realised.
Key Coverage
- Extensive Forecasts to 2014 including enterprise users and revenues.
- Detailed Mobile office and workforce automation user and revenue forecasts
to 2014 including regional breakdown by 8 regions.
- Incisive analysis through comprehensive case study analysis (17) of all
the mobile enterprise value-chain players including new entrant players.
- Total addressable market forecast by region to 2014.
- Consideration of convergence in the context of mobile enterprise and its
role in driving the market forward.
- Evaluation of the newest market innovations in the mobile enterprise space
including mobile health, field and sales force automation and mobile logistics.
- Forecast of mobile enterprise usage by messaging, internet and LBS usage
to 2014.
- In-depth consideration of the numerous technologies enabling mobile
enterprise with comparative analysis of the viability of each solution.
Key questions answered in this report
- What will be the impact of mobile enterprise over the next 5 years?
- How will the various mobile value chain players succeed in the enterprise
spaces, which are the best placed to dominate and who will ultimately fail?
- How to avoid the pitfalls of mobile enterprise service provisioning?
- What will be the impact of outsourcing and SaaS in the mobile enterprise
space and how will this phenomenon develop over time?
- How is mobile enterprise developing in the various regions of the world,
which operators are manoeuvring in this space and which enterprise customer
segment is most accepting of mobile enterprise?
- What type of enterprise applications will succeed and how large an
opportunity are they?
- How does mobile enterprise fit in with the wider strategy of mobile
operators and the telecommunication industry as a whole?
ABOUT THE AUTHOR
Paul Merry is a Senior Research Analyst with Informa Telecoms & Media
with 10 years of research analysis experience. Paul has been the lead author
of several Informa Telecoms & Media reports including Fixed Mobile
Convergence, MVNO Strategies, Mobile Entertainment, Mobile Transactions in
Europe and Global Mobile Prepaid Strategies.
During his time as a research analyst, Paul has authored and co-authored
several strategic reports on the subjects of telecommunications, the Internet,
Metropolitan Area Networks, billing and CRM and has undertaken a range of
consultancy projects including the evaluation of business strategies, market
potential of new technologies and economic modelling. He has also presented
findings to top-level executives at events throughout the world. Paul holds a
BSc from Bristol University.
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