Abstract
“After the failure of walled gardens operators are now realizing they
will have to adopt an open culture in order to compete against Web based
application and content providers. By doing so, operators can take advantage
of developers to create innovative new services that target different market
segments and create new high-margin revenue opportunities. Network APIs are
the first step towards embracing an open culture, engaging with developers and
third party application and content providers while becoming competitive in
the cutting edge market of mobile data services. After the failure of walled
gardens operators are now realizing they will have to adopt an open culture in
order to compete against Web based application and content providers. By doing
so, operators can take advantage of developers to create innovative new
services that target different market segments and create new high-margin
revenue opportunities. Network APIs are the first step towards embracing an
open culture, engaging with developers and third party application and content
providers while becoming competitive in the cutting edge market of mobile data
services. ”Dimitris Mavrakis, Senior Analyst - Informa Telecoms &
Media.
Although competing with the likes of Apple, Blackberry, Google and Skype,
mobile operators now have the unique opportunity of opening APIs and creating
new value around their existing networks by introducing third party services.
This report provides a detailed evaluation of open network APIs and how
operators can utilise them to successfully extract additional value from their
existing networks. The report includes a uniquely comprehensive and detailed
analysis at the revenue opportunities and key trends in open network APIs and
the challenges that are facing operators in implementing them.
Key Topics:
- Operators will understand the business and technical implications of open
APIs and how this will affect their current and future business.
- Operators can make fully informed decisions about their API strategy and
assess whether developer communities can help them address the long tail of
consumer applications.
- Infrastructure vendors will be able to understand operator requirements
and how to form their product roadmaps to address operator needs.
- Companies across the value chain will be able to assess the implications
of mobile network APIs and how these will impact service delivery in mobile
networks
- Valuable insight in early adopter strategies, in the form of operator and
vendor case studies.
- Companies across the value chain will be able to assess the differences in
vendor tactics and strategies and outline which vendor group has the best
opportunities to survive in this competitive market
- Unique forward thinking analysis which outlines future open API usage,
allowing operators to provide value added services and break free from the
"dump-pipe" paradigm.
Key questions answered in this report:
- What is the state of the market and why are network APIs attracting
operator interest?
- How have vendor App stores affected the market?
- Which operators have deployed APIs and what are the primary reasons?
- What are the challenges in implementing open APIs?
- Where is the value for implementing network APIs and what are the possible
paths for monetising them?
- How do operators take advantage of developer communities?
- Have certain operators chosen to develop services themselves (or through
outsourcing partners) instead of opening up their networks?
- Will vendor App Stores help operators to migrate to more open networks? Or
will it make things worse?
- Can operator charges for access to their APIs hindering developer
commitment and interest?
- Will NGMNs affect the uptake of open APIs?
- Is IMS expected to have a play in allowing operators to provide open APIs?
- Can IMS be customised/scaled down to allow for open APIs in current mobile
networks?
This report will give you:
- Unique insight into open API strategies and technologies
- Detailed and independent assessment of Tier 1 operators and vendors'
strategies
- Extensive study and strategic analysis of attempts to address the long
tail of consumer segments and previously unreachable market segments
- In-depth analysis and expert future outlook
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