Abstract
“The one stop source for your global TV information needs.”
Do you require the latest information on digital TV penetration,
advertising trends, programming and viewing figures, cable & satellite
rankings, digital terrestrial build-out, and/or IPTV penetration from around
the world?
Presented alphabetically for easy reference, TV International Sourcebook 2010
gives you hard data across the global industry, including:
- TV databases for all of the major territories, featuring
year-on-year subscriber figures, subscription revenues and average
subscription costs across pay TV platforms
- Channel profiles - country-by-country, track daily hours of
broadcasting, household penetration rates and revenue source for the national
channels
- Viewing and programming - gain access to vital information on
average daily viewing, share of viewing by channel, split of transmission
hours by programme genre, top 10 programme listings as well as programme
budgets for leading national channels
- Pay TV figures - including growth and penetration rates across all
pay TV platforms, subscriber figures by operator and subscription revenue data
- Advertising data - track advertising expenditure, share of
advertising revenue by channel, top 10 advertisers and product categories and
TV advertising limits
- Company specific data - access subscriber information, financial
highlights and ownership structure information for many of the leading
broadcasters
- IPTV figures - including penetration rates and broadband data to
enable you to track this booming sector
- Comparison tables and rankings for all of the featured countries.
TV International Sourcebook 2010 gives you:
- Key data on TV markets worldwide
- Subscriber figures for the leading territorial operators
- Multi-platform penetration rates on a pan-regional and country-by-country
basis
- Historic subscriber, revenue and penetration figures for each country
allowing you to track market growth.
Essential reading for:
- TV Companies: Discover the strategies your competitors are using
and find out how new technology and investment are changing the face of
broadcasting globally.
- Investment Banks: Gain valuable insights into which countries
around the world will enable you to maximise your investment opportunities.
- Analysts, legal and financial: Use our data to build your knowledge
of the various TV sectors and identify where your own expert knowledge may be
required.
- Broadcast Technology companies: With TV across the globe increasing
in sophistication, identify which technologies are in the ascendancy and are
likely to have a profitable impact on your business.
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