Abstract
Beyond Triple Play assess the different opportunities broadband operators have
in offering services beyond the core triple play offer of telephony, TV and
broadband. Many have launched home monitoring or digital storage services, or
moved into content with online music, games, or video. A few have tried to
harness their large audiences by developing online community or UGC offerings.
And some are trying to take greater advantage of their core assets, such as
directories, and bring them into the broadband era.
Yet many of these service areas are not without problems. Huge global players
dominate much of the online content world, and displacing them will be no easy
task. Some services are also unproven in terms of their popularity with the
consumer and their revenue models. And some operators are finding that they
are not well placed to provide these services, in terms of how their business
is structured and how they are perceived in the mind of the consumer.
Beyond Triple Play reviews the services landscape and assess where the
greatest opportunities lie for operators. Which services are operators best
placed to offer? Where will they face the greatest competition? What assets do
different operators have to enable them to make these service plays? Which
services can be used to reduce churn and which can increase ARPU? And where
should operators look to make future service plays beyond those that are
typically offered today?
Key Coverage
- Evaluate the different types of services that operators across the globe
are launching
- Benchmark your service strategy and performance against that of your peers
- See which services are best for driving revenue, reducing churn and aiding
the up-sale of an operator' s core products
- Asses the threat of services from third party and over-the-top players
Key Issues Addressed
- Which services are operators best placed to offer?
- Where will they face the greatest competition?
- What assets can operators exploit in order to successfully offer services
- Which services can be used to reduce churn and which can increase ARPU?
- Where should operators look to make future service plays beyond those that
they offer today?
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