Renewed interest in high-definition television (HDTV)
- after service deployment in Japan and the US, with digital migration freeing up a number of terrestrial frequencies over the next decade, is the time right for HDTV in Europe?
- growth of the HD base (DVD players, Home Cinema equipment and flat screen TVs) raises consumer quality standards and convergence of service offerings. Mass market or complementary market?
HDTV offering
- technical architecture: standards, networks, devices
- first lessons from pioneer markets (US, Japan), Europes delay
- impact of high-definition on TVs value chain (production, operation, broadcasting, device manufacturers) through case studies (HBO, VOOM)
Challenges
- business models: what revenues will compensate for the added costs involved?
- what conditions must be met to enable HDTV deployment? Should the various players policies be coordinated? Which players will drive market development?
- can HDTV help the migration to digital television in Europe?
- HDTV: a growth relay for the TV market?
- player issues: satellite operators, channel operators
Presentation
After the deployment of services in Japan and the United States, is the HDTV era beginning in Europe?
HDTV: a long term evolution involving deep-seated changes
- High-definition requires that equipment changes be made throughout the value chain: from production to reception devices
- The migration to HDTV means that quality will be chosen over the number of available TV channels
- To date, HDTV has generated sizeable added costs for operators: can the content and TV distribution industries support such investments?
- The pioneer launch of services in Japan and the United States reveal that HDTV penetration rates are still low
HDTV is a source of opportunities
- Can TV broadcasters afford to ignore HDTV when it could well prove to be:
- a growth relay for the TV market
- an incentive for creating higher value-added services and programmes
- Will high-definition allow TV to consolidate its position, faced with growing competition from other digital media?
Conditions for high-definition deployment in Europe
- Chief lessons learned from pioneering countries
- HDTVs place in the current audiovisual landscape
Case studies
ABC/NBC, BBC, Cox Communications, Discovery HD Theatre, Euro 1080, ESPN HD, HBO HDTV, NHK-Hi Vision, TPS, Voom:
- Features of the offer, scope of deployment, technological choices
- Choice of HD programming and content supply
- Added costs, bottlenecks, business models
- Strategic positioning of the HD offer
|
Related Report
|
View Cart
