Existing technologies
- technologies that enable the broadcast and reception of TV content on mobile devices
- expected short, medium and long-term developments, and their impact on content distribution
Existing audiovisual services
- services for portable and mobile devices in the development or planning stage
- potential use of devices and services
- player strategies, level of involvement, positioning in the value chain
Challenges
- elements of convergence between TV services and mobile (or cellular) reception devices
- digital terrestrial TV (cellular reception, embedded TV...), new services tied to 3G/UMTS
Presentation
Although mobiles - in the age of 3G and DTT - should become the terminal par excellencefor receiving television programmes, many uncertainties still remain: developments in usage, operator repositioning, adapting services and business models.
Mobile TV: "natural" marriage of the telecom and audiovisual sectors
- Telecom operators: is the current prominence of video services in mobile operators offers indicative of a future mass market?
- Content providers: digitisation of terrestrial networks enables the emergence of dedicated services on mobile and portable devices.
A host of technical choices giving way to questions over adapting services to actual forms of use
- In what ways do cellular and broadcast networks complement one another?
- Simulcasting or the creation of dedicated mobile programmes?
- Which business models for which services?
Scenarios
Establishing user consumption scenarios for new mobile video services, factoring in:
- Technical solutions, existing and future equipment and content
- Mobile TV viewing situations
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